The Drum Experience Awards once went by the name of the UK Event Awards, however in 2018 we changed the name to better represent the industry. 2019 marks the 10th anniversary of this well-known and respected event.

As we know, experiences are one of the most effective ways in which we can engage with our audiences and drive brand sentiment. That’s why the awards were created, to give those who are behind the scenes the chance to take centre stage and be celebrated for a job well done.

The international competition is open to anyone who can demonstrate that they are producing innovative, creative and most importantly, effective events.  The categories are vast and include In-house event, Caterer of the Year, Small Venue, Product Launch, Best Technology – check them out as there is bound to be one that suits you.

Momentum is riding high for this event and we are fortunate enough to attract lots of attention. So, to capitalise on this, we are making a pledge to make our nominees even more famous than before by publishing shortlisted case studies, with the entrants’ permission, to our global audience. We will be using and our social assets.

Whether you have staged a hugely successful annual event, launched a brand new one, or created a unique, never-to-be-repeated experience, this is your chance to demonstrate that you can create events that meet and exceed your objectives. So, whether you organise or promote, create brand activations, are a venue/hotel or an industry supplier, this is your chance to prove to peers, competitors and clients that you are the best at what you do.

For the cost of one entry price, you could secure global amplification and profile.

Who can enter?

Anyone can enter, whether you are an individual, agency, brand or organisation producing effective experiences.  The awards are global, so there really are no barriers to entry.

Why enter?

The benefits of entering


Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries for another year.

Client relationship

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.


If your agency is picking up awards, It also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business 

Prospective clients who are after great work will keep an eye out for the teams who are winning awards. A few extra trophies can give you a real advantage when you’re hunting for new


There's no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too, if you achieve something this special, you really should make a noise about it.

Knees up

Then, of course, there's the awards show. Have you heard? Our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

Key dates

Put these in your diary right away...

Early bird deadline: 12 June 2020
Official deadline: 18 September 2020

Nominations Announced: Monday 9 November 
Virtual Ceremony: Thursday 3 December 

How much does it cost to enter?


Standard - First entry - £145 + VAT 

Standard - Additional entries are free 

  • You may enter as many categories as you like
  • In order to get the discounted rate for any additional entries, please ensure you enter them all at once.
  • If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit.  It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of:

•  Clear strategic thinking

• Creativity and Innovation

• Tangible results and outcomes

After the panel have carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, commendations and award winners.

How do I enter?

Please follow these steps to enter: 

  • Sign in as a member (very top right of site) to set up your account or sign in/submit entries if you have already created your account and are ready to enter
  • Browse the categories to decide which ones suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.
  • Once you have registered and logged in, go to your ‘dashboard' (top right) and ‘add an entry’
  • Upload your report (PDF/Word, .doc or .docx max size 10mb) in the box provided.
  • Submit your 100 word summary, in the box provided, which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful (do not include confidential information here) 
  • Upload URL if applicable to your entry, in the box provided.
  • Attach a leading image in the box provided to support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image. Image for judges eyes only should be added to the private media field.
  • Option to upload additional images in the boxes provided to support your entry (Jpeg max size 10mb)
  • If you are entering a video, please follow the instructions provided.  This will also go live in the event of a nomination.
  • Check your entry meets the rules criteria. 
  • Follow the onscreen instructions to submit your entry and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete.
  • Entries received after the 18 September 2020 deadline will be subject to a 10% late fee.  This will be added on at the payment stage. 
  • A confirmation email will be sent to you and a receipt will be issued to you within a few days

Once this process is complete your entry will go forward for judging.

Entry rules

  • Entries must be received no later than the published deadline date. 
  • All submissions must be made online. 
  • Entries must have been live to market at some point between September 2019 and September 2020Entries do not have to be created within this timescale.
  • Do not include password protection or if essential, include passwords for judges to access.
  • All entries must be supplied and conform to the category rules/submission formats.
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  • The judges’ decision is final. 
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Entry tips

•  Give each entry a unique title to grab the judges' interest - try to avoid generic names.

• When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.

• Only use additional password protection if it’s absolutely necessary.

• Please include usernames and passwords, if required, for the judging; i.e. a private YouTube video and make sure the links work.