DISCIPLINES 

Description
This category is for an experience related to a sponsorship campaign. This could be a digital, in-person, or hybrid activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
Entries to this category should be for an experiential campaign that took place in multiple locations and had a global reach. This can be a digital, in-person or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
This category is for any brand activation that took place at a large event. The activation should have been an enriching experience for guests and delivered on the client’s objectives. This can be a digital, in-person, or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
Entries to this category should have taken place either instore or in an alternative retail environment. This can be a digital, in-person or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
Entries to this category are for brand activations that formed a part of an integrated marketing campaign. The entry should demonstrate how the activation contributed to the overall success of the campaign and how it elevated the brand status through wider engagement. This can be a digital, in-person or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.


Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
All entries to this category should be experiences or events designed to promote the launch or relaunch of a product. This can also include service-based products. This can be a digital, in-person or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
This category is open to any type of exciting event or experience that pushed the boundaries of technology or creativity. We want to see something that is unlike any experience that has happened before. This can be a digital, in-person or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
Here we want to recognize and reward creative and innovative thinking, where a business can demonstrate a change in model or product to enhance experiences. This can be a digital, in-person or hybrid event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
This category is for any conference or exhibition that has taken place in the past year. If you have a stand or activation at a conference or exhibition you should enter it into ‘Brand Activation at a festival or large-scale event of the Year’. This category includes conferences which took place online.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
This category is for creative use of technology to enhance an experience or event. An experience/event technology product is also eligible.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
This category is to shine a light on the production of an event and the team behind it. We want to learn about how you have gone above and beyond to create an outstanding experience for your clients and helped their vision come to life.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
In this category, we are looking for the best experience that was brought to individuals in their homes.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description
For any outdoor event or activation.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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OVERALL 

Description

This award recognizes an experiential agency with under 40 staff that has demonstrated tenacity over the past year. You need to complete a report telling the judges what you’ve achieved and why you deserve to be named agency of the year. To be eligible, you need to have entered work into other categories.

Criteria

As well as showing us some great examples of successful campaigns, you’ll need to share evidence of: * New business wins and/or client retention * Innovation * Internal engagement * Testimonials from happy clients * A commitment to diversity & inclusivity

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Description

This award recognizes an experiential agency with 40+ staff that has demonstrated tenacity over the past year. You need to complete a report telling the judges what you’ve achieved and why you deserve to be named agency of the year. To be eligible, you need to have entered work into other categories.

Criteria

As well as showing us some great examples of successful campaigns, you’ll need to share evidence of: * New business wins and/or client retention * Innovation * Internal engagement * Testimonials from happy clients *A commitment to equality & diversity

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Description

If you think your team of under 40 staff is the best, this is your chance to show them how much you believe in them. We want to reward the best team in the industry.

Criteria

Wherever you are in the event chain, we want to see: * Smart use of budget * Imaginative executions * Successfully achieving objectives * Testimonials from happy partners * A commitment to diversity & inclusivity

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Description

If you think your team of 40+ staff is the best, this is your chance to show them how much you believe in them. We want to reward the best team in the industry.

Criteria

Wherever you are in the event chain, we want to see: * Smart use of budget * Imaginative executions * Successfully achieving objectives * Testimonials from happy partners * A commitment to diversity & inclusivity

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Description

This award recognizes a staffing agency that has demonstrated tenacity over the past year. You need to complete a report telling the judges what you’ve achieved and why you deserve to be named staffing agency of the year.

Criteria

As well as showing us some great examples of successful campaigns, you’ll need to share evidence of: * New business wins and/or client retention * Internal engagement * Testimonials from happy clients * A commitment to diversity & inclusivity

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Description

Open to all conference centres, hotels, restaurants, museums, country homes, pubs, clubs or any place hosting an event. Entries will be judged based on their individual performance and will not be judged on capacity.

Criteria

Even if the venue has been closed this year we want to see how the business has pivoted, been renovated or how you have supported your staff. * New business wins and/or client retention * Internal engagement * Innovation * Testimonials from happy clients * Commitment to diversity & inclusivity

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SECTORS 

Description

This category is for a B2B experience, event or experiential Campaign. The entry should demonstrate how the event or experience aligned with the brand and achieved business objectives. This can be a digital, in-person or hybrid event.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description

This category is for a B2C experience, event or experiential Campaign. The entry should demonstrate how the event or experience aligned with the brand and achieved business objectives. This can be a digital, in-person or hybrid event.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description

For any sport related event or activation that took place in the past year. This can be a digital, in-person or hybrid event or activation.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description

This category is open to any community or not-for profit event. Remember charities and not-for-profit organizations are entitled to a 40% discount on entry prices. This can be a digital, in-person or hybrid event or activation.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description

This category is for all corporate or industry events from all business sectors. This can be a digital, in-person or hybrid event.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description

This category is for any culinary experience from the past year. This can include food related brand activations at events, event catering or a food experience or event. This can be an at home, in-person or hybrid experience.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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Description

This category is for an event that has taken place internally within an organization. Agencies who have created an event or experience for a client that happened in-house are eligible to enter. This can be a digital, in-person or hybrid event or activation.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

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