Kristy Castleton
Kristy Castleton
founder & chief memory maker
Rebel and Soul

Kristy Castleton is the Founder and Chief Memory Maker of Rebel & Soul, a multi-award winning marketing agency who apply a proprietary neuroscience methodology called INVOLVE®, to make brands more memorable.

Kristy is both the rebel and the soul, an extrovert and a geek. Her passion for neuromarketing and technology teamed with a love for new experiences, drove her to set up an agency that does things a little differently to all the rest.

The agency is privileged to work with some of the world’s leading brands and agencies including HSBC, The Macallan, CNN and Gucci to create marketing campaigns that pack a memory laden punch. Think emotion tracking wearables, gamification, oversize holograms (of Sir Richard Branson amongst others…) and mixed reality, teamed with highly shareable content. Rebel & Soul hold the 2020 gold Experiential Agency of the Year award with Marketing Magazine.

Kristy’s vision is to drive global marketing from an art into a science. With a Campaign Asia Women Leader Change ‘Innovator of the Year and ‘Entrepreneurship of the Year’, CMO Women’s Leadership Award and as one of only two founders to feature in Campaign Asia’s Women to Watch list it’s clear that her unique application of science to memory making is driving her closer toward her goal.