Christian Lachel
Christian Lachel
Chief Creative Officer
BRC Imagination Arts

As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections. Some of Christian’s notable projects include Johnnie Walker Princes St., Jameson Distillery Bow St., The Museum of Liverpool, Absolut Home, Guinness Storehouse, The Heineken Experience, "Dream Big" China Mobile and China Telecom, NASA's Kennedy Space Center, Ford Rouge Factory Tour, The Rock & Roll Hall of Fame, "Alex & Sylvia" EU Pavilion, The Abraham Lincoln Presidential Library and Museum, The Henry Ford Museum of American Innovation and “Story Garden” by AMOREPACIFIC. Christian earned a degree in Design and Marketing at College of DuPage, a BS with Honors in Entertainment Design from Art Center College of Design in Pasadena, and Executive Education from Wharton Business School with a certificate in Business Analytics and Data Insights. Christian is a LEED Accredited professional with U.S. Green Building Council and an industry leader on sustainable and inclusive design solutions. He is also a past SEGD (Society of Experiential Graphic Design) Board Member and has been a Forbes Agency Council contributor since 2017. Christian is a proud veteran of the United States Navy.

clachel@brcweb.com