"It's been a strange year but there has been some great creativity to come out of it. I'll be looking for evidence of solid strategic approaches, interesting takes on creating emotional responses and appropriate measurement. I'm not interested in high volume, I'm interested in whether the experience engaged the right audience effectively."
Katie is the Head of Experiential Strategy for Geometry MENA. Their mission is to constantly reimagine the worlds where ideas and people meet by focusing on experiential strategy, design, project management, technology, and technical production in all its intricacies.
Before joining Geometry, Katie was the Global Head of Strategy for the Ford account at Imagination. She was also responsible for driving the consumer insight and trends agenda across the agency.
Katie has been working in online content and hybrid experiential for more than 20 years. Her experience includes working for museums and art galleries, publishing companies, tv companies. And for companies such as Twitter, Shell, Colgate and the V&A. Her portfolio ranges from stunts, events and launches, through brand homes and product strategies, to online communities, massive projection mapping, VR/AR engagement and UX strategy. In her career, she has had the privilege of working on some award-winning teams, receiving recognition from bodies such as BAFTA, OMMA, IVCA, the Ex Awards and The Drum. She enjoys speaking and has had the chance to present at SXSW. It is so close to her heart that she was a founding member of Speaking Out, a UK non-profit dedicated to mentoring and training those who find public speaking intimidating and difficult.
Katie also enjoys choral singing and writing murder mystery games.