Executive Creative Director
VCCP Singapore

Hailing from Auckland, New Zealand, Andrew first plied his trade in Middle Earth, working at boutique shop Generator for five years. 

Then in 2005, restlessness took hold of him, so he packed his bags and set sail for Singapore. 

Andrew first landed at the venerable Batey Ads. He was promoted to ECD of Batey at age 32, and managed the global relaunch of Qatar Airways out of the Singapore office. 

He then joined DDB in 2010 as creative lead for the Health Promotion Board (HPB). During his tenure, HPB was voted Marketer of the Year, and picked up multiple golds at both the Effies and regional Appies. One of his branded content projects, an hour-long telemovie called Recipe, was even presented at the San Sebastian Film Festival. 

In mid-2014, Andrew took over the reins at Havas Singapore, and was appointed CCO in early 2017. During his tenure, his team’s work was recognised at a wide variety of shows, including Cannes, Spikes, One Show, D&AD, New York Festivals, and the Effies. The agency also picked up metal at the Campaign Agency of the Year Awards in back-to-back years. 

He was appointed Regional ECD of VCCP Singapore in April 2019. 

Andrew has previously judged at Cannes, New York Festivals, Spikes, Cristal and Ciclope. 

Outside of advertising, he also served as co-screenwriter on the 2015 independent Singapore feature, 'In the Room'.

Judging panel

Katherine Tooley

SVP, Experiential
Vice Media Group

Debbie Kaplan

Chief Strategy Officer
Stadiumred Group

Hunter Siegel

Director of Creative and Strategy
Condé Nast

McDonald Predelus

Creative Director
Fluent360

Carina Filek

Global Chief Operations Officer
Elevate Staffing

Andrew Hook

Executive Creative Director
VCCP Singapore

Baris Gencel

Creative Director & Business Partner to Agencies and Clients
Independent

Syahirah Din Kriukow

Project Director
The Sunshine Nation Group

Charlotte Birley

Co-Founder & Managing Director
Alive

Sharon Lewis

Strategy & Marketing Director
Quintessentially

Kristy Castleton

Founder & Chief Memory Maker
Rebel & Soul

Jiri Bures

Executive Creative Director
Imagination Ltd

Emma Lax

strategy director
Cake, Havas

Aaron Raybe

UK Director of Experiential & Live Events
Momentum Worldwide

Melissa Noakes

Head of Events and Divisional Sponsorship
Santander

Andy Sexton

Creative Director
2LK

Mimi Poskitt

Senior Producer
Secret Cinema

Alex Woodfield

Head of Event Operations
British Fashion Council