The Bait Shoppe: Stella Artois // East River RivieraAward
Category
Brand Activation as Part of an Integrated Marketing Campaign of the Year
Agency
Client
Stella Artois // Anheuser-Busch
Description
Taking inspiration from Le Village, Stella created a new way for New Yorkers to savor their journey home. First, Stella created two riviera styled PORT DE STELLA's in Dumbo Brooklyn and Brookfield Place New York. These branded environments were meant to be eye catching transformative sampling stops for un-suspecting consumers. Next, Stella imported a fleet of sophisticated wooden Riva boats from the 1940's to offer free transport for one week between New York and Brooklyn PORT DE STELLA's. The program was meant to turn the sweltering summer commute into THE EAST RIVER RIVIERA.