For over 46 years ABN AMRO has been the proud sponsor of The ABN AMRO World Tennis Tournament. At the tournament’s core is the limitless passion of all those involved: the international talent, the ball boys and girls, and the organization. As a bank that firmly believes in the circular economy, ABN AMRO is constantly trying to accelerate the sustainability shift. We created a concept that highlights the following three pillars during the tournament: Tennis, Limitless Passion and Sustainability & Circularity.
More than 300 million tennis balls are produced every year, almost nothing of which is recycled. So, it was time to ‘Change the Game’. We gave old tennis balls a new life. A tennis vibration dampener, a sustainable roof tile and ‘The Circular!’: a sneaker worn by the ball boys and girls at the tournament. The next step: a Krajicek Playground made from 50,000 used tennis balls.