Sarah-Jane is Managing Director of Kru Live, a global live engagement agency specialising in the provision of authentic brand ambassadors. Following a number of years in the field as a brand ambassador herself, she joined the agency’s casting team and within 4 years climbed the ranks to Managing Director. She then went on to be voted the 6th most influential in the event industry. Recent highlights include delivering 800 staffing days for the inaugural Fortnite World Cup in New York, the Malibu Games in Liverpool with Pernod Ricard and Google’s Pixel 3 launch at the Curiosity Rooms. As past chair of the Drum Experience Awards, she is delighted to participate again in the judging this year.