Managing Director
Kru Live

Sarah-Jane is Managing Director of Kru Live, a global live engagement agency specialising in the provision of authentic brand ambassadors. Following a number of years in the field as a brand ambassador herself, she joined the agency’s casting team and within 4 years climbed the ranks to Managing Director. She then went on to be voted the 6th most influential in the event industry. Recent highlights include delivering 800 staffing days for the inaugural Fortnite World Cup in New York, the Malibu Games in Liverpool with Pernod Ricard and Google’s Pixel 3 launch at the Curiosity Rooms. As past chair of the Drum Experience Awards, she is delighted to participate again in the judging this year.

Judging panel

Scott Cullather


Emma Lax

strategy director
Cake, Havas

David Herbuck


Jim Campling

president, UK marketing partnerships
Live Nation

Jason Megson

vice president, managing director
George P. Johnson

Damian Charles

group managing director
The Current Collective

Rachel Bateman

head of experiential

Nathan Homan

Creative Director
Rouge Events

Taj Sur

business director
Savvy Marketing

Alistair Bryan

UK chief operating officer
Momentum Worldwide

Kate BM

Business Development Manager Sales Events
The London Reign Showclub

Sarah-Jane Benham

Managing Director
Kru Live

Hayley Lawrence

managing director
Brand and Deliver

Victoria Archbold

managing director
Hearst Live

Fran Derry

board director

michelle linaker

head of national events
Pride of Britain

Sarah Baumann


Chris Wareham

Managing Director
MASH Staffing

Jiri Bures

Executive Creative Director
Imagination Ltd

Chris Whittle


Daisy Andrew

European events manager
Seedlip Drinks