Sarah has over 20 years’ of agency and marketing experience and was formerly the Deputy CEO of Leo Burnett London, where she spent 16 years of her career. During this time, Sarah held a number of roles, including Managing Director of Atelier, their luxury and lifestyle boutique division; Group Talent Strategy Director, leading talent development, recruitment and cultural priority; and Head of Account Management. She was also the co-Founder of VivaWomen, Publicis Groupe’s women’s network.

Most recently, Sarah was the Director of Marketing at the People's Vote Campaign, fighting for a referendum on Brexit, where she set up and led the in-house marketing and social media team, helping to mobilise millions of people in the biggest political movement in decades.

Judging panel

Victoria Archbold

managing director
Hearst Live

Fran Derry

board director

michelle linaker

head of national events
Pride of Britain

Sarah Baumann


Chris Wareham

Managing Director
MASH Staffing

Jiri Bures

Executive Creative Director
Imagination Ltd

Chris Whittle


Daisy Andrew

European events manager
Seedlip Drinks

Scott Cullather


Emma Lax

strategy director
Cake, Havas

David Herbuck


Jim Campling

president, UK marketing partnerships
Live Nation

Jason Megson

vice president, managing director
George P. Johnson

Damian Charles

group managing director
The Current Collective

Rachel Bateman

head of experiential

Nathan Homan

Creative Director
Rouge Events

Taj Sur

business director
Savvy Marketing

Alistair Bryan

UK chief operating officer
Momentum Worldwide

Kate BM

Business Development Manager Sales Events
The London Reign Showclub

Sarah-Jane Benham

Managing Director
Kru Live

Hayley Lawrence

managing director
Brand and Deliver