Michelle started her career in radio as Commercial Producer at Piccadilly Radio (now Key 103/The Hits Manchester)
After a stint at JWT she became Group Commercial Director looking after Smash Hits PollWinners Party and Tour, Party in the park events around the country and Kiss/Mixmag Club Night launches both around the country and in Ibiza. Michelle left Emap and started work at ClearChannel which rebranded Live Nation. At that time the worlds largest promoter of live music. Madonna and U2’s Global Tour, Download and Wireless festival to Live 8 provided some memorable moments.
Michelle was then Executive Producer on Q, Kerrang, Mojo and Empire magazine for almost 5 years and then had a stint at WarChild.
Working and creating SohoCreate festival in its inaugural year was then a fantastic project and eventually on to her current role to become head of National Events at the Mirror looking after Pride of Britain awards, Pride of Sport Awards, Animal Hero Awards and NHS heroes amongst other projects.
"The event industry is a mystical beast. Seldom do people who attend truly understand the work that has to take place before and during so that they can turn up and attend. It’s great to be able to shine a light on the great work that people do. I will be looking for creativity, attention to detail, big ideas and faultless delivery."