creative director
Imagination Ltd

In his role as Creative Director at Imagination, Jiri is responsible for the creative delivery of interactive and digital communications across Europe and the Middle East. He is also the Global Creative Director across the Shell and Major League Baseball accounts at Imagination.

Having worked in Sydney, Hong Kong and London, Jiri has over 18 years’ experience in multi-channel brand communications, digital, broadcast and experience design. Prior to joining Imagination, he worked across a variety of sectors with clients including Johnson & Johnson, Orange, Intel, Volvo, DreamWorks and Fortnum & Mason. His work has been internationally recognised by the likes of Cannes Lions, D&AD and BIMA.

An active member of the creative industry, Jiri is a regular fixture on various awards panels including Cannes Lions, EuroBest and D&AD. He also provides mentorship through initiatives such as BIMA 'Digital Day' and The Drum's 'Do It Day'.

Judging panel

Victoria Archbold

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Fran Derry

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michelle linaker

head of national events
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Sarah Baumann


Chris Wareham

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MASH Staffing

Jiri Bures

creative director
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Chris Whittle


Daisy Andrew

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Scott Cullather


Emma Lax

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David Herbuck


Jim Campling

president, UK marketing partnerships
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Jason Megson

vice president, managing director
George P. Johnson

Damian Charles

group managing director
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Rachel Bateman

head of experiential

Nathan Homan

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Taj Sur

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Alistair Bryan

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Kate BM

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Sarah-Jane Benham

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Hayley Lawrence

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