Touch, taste, smell and immerse yourself into the world of Rekorderlig Botanicals.
We brought the first ever mixed reality bar experience to the UK. Rekorder-land lived as part of the Southbank’s Underbelly Festival and allowed people to experience the flavour fusions of Rekorderlig’s Botanical Range in an innovative and premium social brand experience.
Visitors put on their mixed reality headsets and could touch, smell and interact with the fruits and flavours of Rekorderlig. The interactive nature was designed to give each visitor a unique encounter depending on where they looked and what they touched. We were able to blur the line between the real and virtual worlds to celebrate the beautiful collaboration of ideas and flavours, adding a completely new dimension to brand engagement.