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George P. Johnson: Cisco Live EMEA 2019
Award

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Images

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Videos

Imagine Intuitive

Category

B2B Experience of the Year

Agency

George P. Johnson

Client

Cisco

Description

Cisco Live EMEA 2019 - Reinforcing Cisco’s position as the leading IT Networking business in the world and specifically, the EMEAR region.


Part of a global series of 4 events Cisco Live EMEA is Cisco’s second largest market and fastest growing region. Creating an event for 15,900 people is no mean feat but as Cisco trusted partner on this event for 15 years George P. Johnson know their client and their audience inside out.


This year GPJ went above and beyond the clients targets by delivering a new vibrant interactive space called ‘The Playground’. Harnessing the power of the imagination to present brand and product stories in a way the target audience found involving and inspiring. A series of visual experiences and interactions, such as the ‘Game of Drones’, that challenged them to apply their technical skills and knowledge to code the flight path of a drone in a maze.

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