Elevate is a free mentorship programme available to the events industry, designed with a specific goal in mind – to help elevate the talent levels whilst supporting and inspiring ambitious people within the marketing and events industry. It’s a six month programme connecting Mentors and Mentees to make this industry even better. The free mentoring organisation was designed to bridge the gap between the information that events professionals receive from typical training courses, and the experience and skills that they really need to succeed in long-term events careers.

Head of events at Santander and co-founder of Evelvate, Mel Noakes acknowledges that more work is needed to provide graduates with the skills required to excel in the events industry. She said, “the events industry is full of ambitious people, many of whom are recognising the gap in their own training and seeking alternative experience to better prepare themselves for the challenges their careers present.” Elevate’s six-month programme is designed to connect mentees with experienced mentors from top industry roles. Mentors include CEO's, entrepreneurs, creative directors, venue managers, freelancers, client managers, brand experience directors, suppliers and creative designers from the likes of Innocent, Jack Morton, Sony, Amplify, Geometry, Oreal, Pretty Green, Clive, Sequoia Partnership, Seen and many more.

Recently, Elevate announced the launch of a brand new training platform and workshops, known as Elevate Evolve. This series of practical workshops has been created to empower and educate industry professionals, starting with a tailored course tackling confidence and leadership: a key area in which many events professionals feel they could improve. Max Fellows said “the aim of the programme is simple to make the events industry better, by tackling the growing skills gap head on. Mentoring provides industry professionals at all levels with the practical, informed advice that they need, giving them the confidence and the skills to succeed.”