Cvent is a leading meetings, events, and hospitality technology provider with 4,700+ employees and 21,000+ customers worldwide. The company delivers a comprehensive platform and offers a global marketplace where event professionals collaborate with venues to create memorable experiences. Cvent’s suite of products automate and simplify the event management process maximize the impact of in-person, virtual, and hybrid events and have enabled clients around the world to manage millions of meetings and events.    Since our founding in 1999, our mission has been to deliver technology that transforms meetings and events. We power the human connection. But during the pandemic, everything changed. Today, meetings and event professionals have not only embraced Cvent technology to make their jobs easier, but to connect and engage with their audiences more than ever – both in-person and online.  As a long-time leader in the space, we have the experience, scale, and data-driven insights that enabled us to pivot faster and seamlessly adapt to this new post-pandemic environment – which in turn has empowered our customers to adapt and thrive as well.    The Cvent Attendee Hub®, Cvent’s engagement platform for virtual, in-person, and hybrid events, launched in September 2020, has quickly become Cvent’s fastest-growing product in our 22-year history. The Cvent platform serves as a single system of record for the Total Event Program, enabling event organizers to collect and action attendee engagement data, helping to maximize business impact and prove event ROI.

Self-managed event platform. Laia is a chatbot-centric event platform powered by AI to help you create the most engaging virtual, hybrid or live events. Relevant content Enrich your experience with easy access to content, all in one place and available right when you need it. Interactive and engaging Meet the right people and nurture connections that make a difference. Start with a simple click and Laia will always suggest the right contacts for you. Powered by AI Let Laia be your guide. Your personal chatbot powered by meaningful Artificial Intelligence.

Hubilo started in 2015 with a mission to drive event attendee engagement. When the 2020 pandemic hit the world, Hubilo was well-positioned to pivot to virtual by leveraging our expertise in increasing event attendee engagement. 2020 was also the year that video fatigue’ penetrated nearly every household. This fatigue spread like wildfire because nearly all virtual meeting + event platforms were built simply to connect people, not to engage them. Enter Hubilo. Hubilo is the event professional’s event platform for live, hybrid, and virtual events. Founded in 2015 to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, live + dedicated client experience team, and custom branding tools have helped create over 12K events and counting

Shell Eco-marathon: Circuit to Screens How transforming our event platform turned a race into a movement. The Shell Eco-marathon (SEM) has always been a large-scale on-ground event that showcased the most energy-efficient vehicles in the world. But in 2020, on-ground events were canceled due to China's most stringent COVID-related lockdowns. In the same year, China pledged to be carbon neutral by 2060—giving the nation a heightened sense of ecological consciousness. This became the perfect backdrop for Shell to turn this consciousness into important conversations. In 2021, The Shell SEM China team had to re-engineer their race into a seamless O2O2O (online-offline-online) experience. Seamlessly weaving in some physical aspects of previous SEM events with innovative digital technology to create a hybrid event on a richer and more far-reaching scale. The event was simultaneously live-streamed and accompanied with a WeChat mini program, a Weibo discussion page, and more. This opened the experience to millions of concerned Chinese youths who previously had no access to SEM events or knew little about its goals. The hybrid format brought 27M+ live stream views in 2021 from 5.6M in 2019. Online course views from 8k target to 265k+ course views. ROI (culminating event reach over investment) leaped from 14% ROI in 2019 (physical) to 42% ROI in 2021 (hybrid). Reach of SEM conversations on social: A record breaking ONE Billion vs. a traditional 800k target. The hybrid platform turned a niche competition into a nationwide movement for the ecologically tech-minded youth of today.

Agorapulse, one of the top social media management tools in the world, was on the hunt for a virtual event platform to host its annual Agency Summit. With 2500+ people set to attend, the company’s first priority was to find a platform that could host an event of this size, followed by having the ability to elevate the attendee experience. For speakers, sponsors, and all. This was one of Agorapulse’s largest summits in nearly four years, and Airmeet checked off all the boxes, leading them to take the spot of Agorapulse’s virtual platform of record. Airmeet’s ability to scale up to 100,000 participants, offer customizable branding, actionable insights, and built-in networking opportunities led Agorapulse to jump in. Designed to accommodate immersive engagement opportunities for both virtual and hybrid events, Airmeet’s event platform gave Agorapulse the confidence it needed to run nine live workshops, a real-time Q&A, and host 36 breakout sessions. Mike Allton, Head of Strategic Partnerships at Agorapulse, hosted table talks and speed networking, but not without using each and every engagement tool available to further enhance the experience. From using polls and the chat and Q&A function to offering downloadable collateral and push email notifications - an interactive community was built among Agorapulse’s audience at the Agency Summit that day. Agorapulse had finally found a way to produce a life-like and impactful large-scale event online. As a result, and through on-demand replays, Agorapulse crossed 3000 participants by the end of the on-demand period - thanks to Airmeet.

For #MONDOGENIUS 2021, we reconceptualised the fashion show by creating a first-of-its-kind digital experience for Moncler. Focused around 11 Genius designers, the centrepiece of the experience was a livestream filled with fashion, dance and art installations. We built a bespoke digital platform to house the livestream and expanded content, including five virtual metropolitan destinations for visitors to explore. Viewers interacted with the show via polls, minigames and hashtag triggers, utilising the power of our pioneering interactivity tool: Live XP. In short, #MONDOGENIUS 2021 changed the game — elevating Moncler to new heights and reaching over 300m people in the process.

Christie’s auction house has been a market leader for the majority of its 250-year existence. So when COVID-19 rendered many of the elements of a traditional auction either obsolete or impossible, Christie’s had to adapt – and they did. With 2022 bringing a return to some elements of pre-pandemic normalcy, the goal of the spring auction season – and Chrome Production’s collaboration with Christie’s – was to create a production setup that balanced the needs of an engaging live production and a luxurious in-room experience for the most discerning of clients. What would the permanent incarnation of the post-COVID hybrid live & virtual event look like.

With over 1 million views across our live stream, microsite and social media, streaming in over 100 countries across every continent, Polkadot Decoded was the must-see live streaming event in the Web 3.0 community this year. Polkadot is a tech pioneer working towards a vision for a decentralised web. So we brought this vision to life with a ground-breaking decentralised live-streaming event, with over 70% of content curated by our community. We saw a breathtaking 80,000+ votes on over 1000 submissions, setting the stage for a hybrid physical and digital event like no other. Taking place across 4 sold-out live events in Berlin, New York, Buenos Aires and Hangzhou it featured 150 speakers, 160 hours of on-stage conversation and 27 global side events, watch parties and meet-ups – live-streamed to tens of thousands of people. The result was a transformational, participative, audience-generated event that was amplified by a host of additional innovative digital experiences that extended our client’s reach further than ever. It has connected Polkadot with its community like never before through innovative, interactive experiences that captured the imagination of the people creating tomorrow’s web and positioning Polkadot as the true trailblazer in the space.

'Pinterest Presents’ is an annual virtual conference for Pinterest’s B2B audience. It’s a pivotal moment in the brand’s marketing calendar, and an opportunity to unveil new product announcements, facilitate conversation through cultural thought leadership pieces and engage Pinterest Creator audiences from around the world. Pinterest is still a challenger brand with low comprehension and consideration outside of the US. But, lockdowns and social distancing restrictions meant that the global conference needed to be virtual. At the time, our industry was experiencing a rise in tech innovation. Brands were racing towards webinars and were all too keen to be the first to build in ‘the metaverse’. This led to a plethora of virtual events that were often hosted on existing, unexciting and uncustomizable platforms with a focus on technology fads, with little value or consideration for the audience. How could we ensure that Pinterest delivered a virtual conference that was true to the brand’s values, and stood out not only in the market but to an audience with Zoom fatigue? The idea lay in the core brand belief that ‘It’s Different Here’. So it was only right that we created a different kind of ads summit, with stunning set design to bring the brand and product updates to life in collaboration with Fashion designer Tan France. Keeping the charm of IRL while embracing the best of URL to break the format of typical virtual conferences and webinars to show the personality and value of Pinterest.

Throughout the COVID-19 pandemic, students were hit by skyrocketing unemployment, job losses and a lack of internship opportunities. Armed with a mission to help support the futures of young people post-covid, Pot Noodle’s brief was to bring an alternative careers platform for 16-24s to life. Pot Noodle Internships was born, a platform offering 150 paid roles in 7 exciting industries. To promote the launch, Raptor created a 2 day Alternative Careers Fair live streamed on Twitch - a first for both Unilever and the UK. Twitch was selected strategically as a popular streaming platform that Pot Noodle's target demographic would both recognise and participate in, harbouring a native gaming community who the gaming and tech internships would appeal to. Over the 2 days of the live stream, each hour of content was dedicated to each industry. Three Twitch influencers were selected to host the Careers Fair, working collaboratively with our production team to plan content. This resulted in a highly interactive stream that allowed viewers to interact with the hosts and guests in real time, posing questions to industry experts, along with live voting and polls. The stream was embedded on potnoodleinternships.com, a website created for the campaign. Each of the stream’s segments directed viewers back to the internships listings page, to drive applications. The results? 9,516 live viewers converted to 21,445 visits to the website, with 3,500 internship applications. The campaign has enabled 154 young people to find paid employment in their dream alternative sectors so far.

When Brandfuel was asked to produce Arm’s first virtual summit bringing together hardware engineers and software developers from around the world, it needed a vision that would cut through the digital fatigue that was so evident during the pandemic. The leading semiconductor and software design company aimed to attract 10,000 developers to its DevSummit, and it wanted to ensure that they engaged, collaborated and created a community of like minds. The event Brandfuel delivered attracted 19,550 registered attendees in 94 countries, smashing Arm’s target. Of these, 8,500 logged in over the three days, watching a total of 25,163 sessions. The 2021 Arm DevSummit was the most complex virtual event Brandfuel had undertaken. Every aspect was bespoke, from the platform experience and integration, to the content that we produced for keynotes, the Developers’ Den arcade, and the networking zones. Our solution was to design a complete futuristic 3D city from scratch, with Arm’s headquarters at its heart. Arm TV, our bespoke broadcasting channel hosted in Silicon Valley, was the summit’s beating heart, streaming live and recorded content throughout the three-day event. With more than 130 sessions to attend, delivered across multiple time zones in five languages, developers were also able to catch up with any content that they missed on-demand on our Tech Hub until early December 2021. Since then, a video posted on YouTube of the keynote session by Simon Segars, then the Arm CEO, has received 6,600 views. There have also been 87,000 views of the event’s highlights video.

Bombardier, the global leader in business jets returned to EBACE 2022 with two objectives for this important aviation event: the grand unveiling of the G8000 and the launch of their vision for sustainable development of an under-pressure industry. Bombardier looked to 2Heads to ensure a high-value experiential event that would not only launch their beautiful new jet but immerse visitors in the story behind the journey of their sustainability-led technological developments. Bombardier are committed to an eco-conscious event program to mirror the strides made in the development of sustainable aviation travel. 2Heads designed an experiential space utilising the principles of the circular economy, firstly be reducing carbon emissions by considering important changes to transport and energy. Reusable structures, walls and floors were then used with careful consideration given to a re-purposable design. Recyclable materials were creatively considered so none of the luxurious feel was lost but further recycling end-of-life was available. Haloed above the environment, the ‘Showstopper Content’ wall played host to crafted content that narrated the Bombardier sustainability message and geared up every hour into a ‘showstopper event’ where an immersive 3D anamorphic reel wowed audiences worldwide. The event was measured, tracked and benchmarked using TRACE, the environmental impact software platform that allowed Bombardier to understand the carbon-offsetting requirements and set the marker for future improvement. The experience enjoyed 7000 visitors, hosted 1500 VIP guests and enjoyed 1 million plus views of the showstopper content and G8000 Bombardier jet launch shared worldwide.

The Green Planet AR Experience, powered by EE 5G, was a groundbreaking sustainable experience that moved and inspired over 10,000 people to better care for the planet as it transformed a central London location into the natural world through stunning AR. A unique journey of exploration and self-discovery where visitors explored our Green Planet like never before - all with a remarkable hologram of Sir David Attenborough as their personal guide. Our goal was to tell the incredible stories of plants and animals in an innovative and emotionally engaging way, to create awe and wonder for our natural world, and drive positive action in the public - all while minimising our carbon footprint. Setting a new industry benchmark for sustainable event production, the project applied its green message and ambition to the entire production and delivery. Establishing a phenomenal media reach in excess of 318 million people around the world, the experience established an industry-first 96% audience approval rating, making it the UK’s number one immersive experience, according to StoryFutures. Creating ‘awe’, ‘curiosity’ and ‘joy’ for visitors of all ages, the experience also saw an incredible double-digit shift in members of the public who were taking positive action to protect our planet, following their visit. A month after the experience, the percentage of visitors buying environmentally friendly products increased from nearly one third to 96%, those using energy-efficient systems by one third to 88%, and those donating money to environmental campaigns more than doubled to 41%.

‘House of Glass’: A fully carbon-neutral brand experience for a certified CarbonNeutral® product For over 15 years Sky has been committed to reducing its impact on the environment through its #GoZero strategy. The strategy promises to make Sky technology products that are better for the planet, this has led to the creation of ‘Sky Glass’; the world's first certified CarbonNeutral® TV. Sky needed an integrated campaign that would match the product’s certified CarbonNeutral® status. The campaign needed to pioneer a blueprint that would deliver sustainable Sky brand experiences whilst maintaining high-quality production values, now and into the future. We reimagined how experiences are designed, deployed and measured to redefine sustainable brand experiences and the way that brand experiences impact the world around them. As a founding member of ISLA (isla.com) we piloted TRACE, an industry-specific carbon and waste measurement tool to track data across production, transport, energy and waste. Sustainability was at the core of the campaign; from design to materials and from production to touring. By removing, reducing or off-setting all emissions at every step of the journey we ensured that the brand experience would be certified Carbon Neutral at the end of the campaign, just like Sky Glass. The result? A certified CarbonNeutral® brand experience and a blueprint for all our futures.

Vodafone: A living stand for a living brand. Green in every sense of the word, the Vodafone Living Stand was the most sustainable stand the MWC has ever seen. An experience which epitomised longevity in both message and substance.

LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due to socio-economic pressures, are not able to provide children with meaningful, safe and creative spaces to play and therefore inspire them to build change in their lives and their communities. It was time to change that. LEGO partnered with a west Harlem-based NGO called Brotherhood Sister Sol to uncover how the they could create meaningful change in the community. But rather than working with the adult figureheads behind the organisation, we tapped into the minds of the ones who benefit from play most - and use their playful creativity to build change in the community they’re a part of. 30 West Harlem kids + Thousands of LEGO bricks + their ideas = a solution to prioritising play in the community. Introducing… Fly Away Isles. New York City’s first ever playspace designed by kids. From a rocket ship, to volcanoes, to friendly snakes and beyond - the ideas that the kids of Brotherhood Sister Sol came up with, through the action of LEGO play, were turned into the colourful and vibrant play pieces that were installed in their very own community. Resulting in a delightful space that unlocked children’s imaginations and enabled learning from play.

We developed an AR app for Anne Frank House, taking visitors on an empathetic journey to learn the struggles of those facing intolerance. Supporting the #DontHateEducate campaign, we created an AR model of Anne’s bookcase to act as a portal into the rooms and lives of five adolescents and their varying experiences with discrimination. Using photogrammetry, a spatial scanning technique, we rendered their rooms into immersive digital environments. Taking digital folders from the bookcase, guests can listen to the stories of Anne, Majd, Kuei, Dalit and Mees, engage with their spaces and explore personal objects.

Good News was a pop-up corner shop which aimed to drive awareness and excitement around the growing range of businesses that are B Corp certified. As the climate crisis worsens and the UK nears its milestone of 1,000 certified B Corps, educating consumers on the movement and how they can ‘buy better’ has never been more important. Open during B Corp Month in March, Good News was brought to life through a vibrant aesthetic, IRL activations and featured over 300 products from 130 B Corp brands. Unlike other retail concepts, nothing was for sale - social media and storytelling was the currency of choice. Not all brands in-store had tangible products - rather than cigarettes we displayed packs of ‘fresh air’ to showcase a business specialising in outdoor holidays, a payphone for free cause-related PR advice and a good-cause lotto with social impact and community driven prizes. We also re-imagined other service-based businesses into typical convenience store items such as magazine covers and a noticeboard, replacing the usual dog walker adverts, with businesses that off-set carbon emissions. Every brand was given a brief description of what made them a B Corp and defined them as a ‘better’ company. QR codes allowed visitors to learn more, change their shopping habits and each business to capture data and further nurture the relationship. The store played host to 20 events, 23 days of sampling, was visited by over 3,000 consumers and reached 90m online. All products were then donated to local community initiatives.

Guinness and Pubs; the perfect partnership. Verve were asked by our client DIAGEO to support them on their Raising the Bar fund activation with Guinness. The brief was to create and improve consumers' experience in the garden of a number of independent On-Trade outlets across Great Britain. The DIAGEO Raising the Bar fund is a global programme to support pubs and bars in light of the Covid-19 pandemic that has affected the trade so widely. Beginning July 2020, it has run for two years supporting the On Trade in its recovery throughout the pandemic, ensuring as many outlets as possible are safe and operational during the most difficult of times. The programme was designed following a global survey of bar owners to identify what they needed to reopen after the initial lockdown. Their top priorities included hygiene measures, digital support and practical infrastructure to ensure consumers felt safe. It also assisted in driving footfall to their venues which ultimately drove additional revenue. Throughout the two years, bar owners have registered their interest in support through www.mydiageo.com and this project was no different. In March 2022, Verve Live Agency was briefed to transform 88 venues across the UK. This particular part of the project focused on the outdoor spaces to encourage customers to come to the pubs, sit in the garden and enjoy the vibrancy and atmosphere created. Verve revamped the outlets’ outdoor spaces to provide a premium finish across all 88 sites with the Guinness Raising the Bar identity

More than five million people have been forced to leave Ukraine since the war began on February 24, with another seven million people displaced or fighting for their homeland. When the Ukraine Embassy to the UK asked Brandfuel to help organise the Bravery in Ukraine fundraiser in early April, there was no way we could refuse. It was such an important and inspiring event that, even with a tight four-week lead-in time and ever-changing brief, we felt honoured to be involved. Our objectives were simple: to raise money and awareness of Ukraine’s plight. What started as a “small fundraising reception” rapidly became a two-floor takeover of Tate Modern with drinks and canapés for 400 guests, seven immersive art installations, a live auction, two VIP speeches (one in person, the other virtual), and performances by world-renowned musicians. The Brave in Ukraine campaign (https://brave.ua/) put together by the Ukrainian Banda agency covers the incredible stories of the country’s people, highlighting their dignity, hope, and resilience, and reminding us all to be brave like Ukraine. The campaign artwork fuelled Brandfuel’s designs created for the Bravery in Ukraine event and inspired our narrative journey for the embassy’s guests. The run-up to this key fundraiser was challenging, frustrating and unpredictable, but the impact on the client and its guests on the night was clear for everyone to see. For Brandfuel, it was humbling and gratifying to know that our work could at least help to make some difference in such a grave humanitarian crisis.

The Green Planet AR Experience, powered by EE 5G, was a groundbreaking large-scale experience that moved and inspired over 10,000 members of the public in a Covid-compliant way over the course of 1 month, as it transformed an iconic building into the far-flung corners of the natural world, all through stunning AR, leaving a lasting, positive impact on its audience. We came together with a world-class consortium of partners to create a unique physical and digital journey of exploration and self-discovery where visitors put nature at their fingertips, and stepped inside the incredible world of plants - all with a remarkable 3D hologram of Sir David Attenborough as their personal guide. Six stunning, immersive, and interconnected natural world biomes - rainforest, freshwater, saltwater, desert, seasonal, and human reveal were built for visitors to explore. Each biome was a sculptural oasis, brought to life with the use of ground-breaking AR and 5G, as a mobile phone became a magical portal into the plant world. Gentle and surprising interactions played out throughout, creating awe, curiosity, and joy for the incredible stories of plants and animals, and a true connection with our green planet. With a pioneering 5G network, innovative storytelling, creative design and industry leading sustainable event production, the combined impact of the sold-out experience was phenomenal. With a media reach of 318+ million, the experience promoted positive behavioural change in audiences of all ages, while establishing a sensational 96% audience approval rating - a new high for the immersive industry.

With the low-calorie ready to drink seltzer market exploding in both choice and popularity in recent years, it’s become harder than ever to stand out from the crowd – so how do you? It’s easy: you bring the crowd to you. Introducing Bud Light Seltzer Sessions, a multi-festival activation that brought a riot of loud flavors and music to 4 of the biggest US festivals: Lollapalooza, Life is Beautiful, Stagecoach, and The Governor’s Ball. Intended to drive sampling and sales of the new drink between 21-35 year olds across multiple subcultures, Bud Light Seltzer Sessions was designed to be the ultimate experiential music platform for fans and artists. The activation prioritized discovery, conversation, and surprise, so that there was always something to be excited about when visiting: from brand new upcoming artists, surprise artists, new flavors, places to meet, arcade machines, personalized souvenirs via the Bud Light Seltzer Stitch Shop and more. All this was supported by exciting live programming, a bold identity and a modular, cross-channel toolkit fit for each festival. But the buzz didn’t stop there – it lit up the media with the help of a surprise Machine Gun Kelly set at Lollapalooza. A debut success and cultural conversation starter, Bud Light Seltzer Sessions hosted over 250k+ festival attendees within 2021 – with over 30 live acts – tens of millions of social impressions, over 100+ media plus brand new retail executions like limited edition drinks, packaging and even Bud Light Seltzer Sessions new branded merchandise.

When the world was watching, Open connected DP World to the audiences which mattered most to them, through a memorable, distinctive, multi-layered, participative, and enriching visitor experience, at the record-breaking Expo 2020 Dubai. The DP World Flow Pavilion was the physical manifestation of ‘Power of Flow’; a creative experience platform that virtually and physically shared DP World’s digital, data-driven vision with millions of people. With over 1.25 million visitors flowing through the curated 8,500m2, 6-storey interactive experience complete with an epic 14m high digital waterfall at its heart, the pavilion served as a fun, immersive and engaging brand experience for public audiences, revealing the glorious story of global trade across 4 floors of interactive, story-rich digital exhibits. On more than 250 occasions, across the 6 months of Expo, the pavilion transformed into a private and public event space for distinguished partners (incl. The Economist, The Royal Foundation of the Prince and Princess of Wales, United for Wildlife, WEF as well as many others), international business guests and VIP’s, graduates, trainees & staff, government delegations, heads of state and members of Royalty. An official stop on the Expo Schools Programme, the pavilion also welcomed thousands of school and university students to explore the world of trade first-hand, through guided pavilion tours and a one-off ‘escape rooms’ style experience called FlowLab. The iconic DP World Flow Pavilion at Expo 2020 Dubai was a powerful business platform, driving reputational change, creating growth, focus and certainty for DP World in an unpredictable world.

Paramount Pictures and eOne partnered with NVE Experience Agency to create an in-person, 4D cinematic experience to announce the launch of the Paramount Pictures feature film “Dungeons & Dragons: Honor Among Thieves” at this year’s San Diego Comic Con (SDCC). The fully immersive, in-world experience simply titled “The Tavern,” showcased the magical elements of D&D, and introduced the film to SDCC attendees and fans. The tavern experience needed to garner immense attention and ultimately act as the stepping stone for the entire film campaign - almost a year in advance. We wanted to allow guests to step into the world of D&D, and experience the magic and adventure that is to come to theaters in March 2023. We converted our venue (a dark nightclub) into a glowing, mystical tavern, outfitted with film props, monsters, hidden experiences, complimentary Dragon’s Brew (alcoholic or non-alcoholic), and our show-stopping surprise: an attack by the Tavern’s neighbor, a Black Dragon. The immersive activation garnered plenty of attention by pairing high-quality creatives with thorough management practices to create an experience that was stimulating and satisfying. Tickets to The Tavern were sold out in less than three hours, was experienced by 11,400 people at SDCC, reached 17M people globally through digital influencer amplification, and was awarded “Best Off-Site of SDCC” by SDCC Blog.

With a combined viewership in 2022 of over 268 million, The Disney Bundle is a video streaming powerhouse with a devout fanbase. Every two years, tens of thousands of Disney fans descend on Anaheim, CA for the D23 Expo to experience the latest and greatest that Disney brands have to offer. When The Disney Bundle announced they would be taking over a section of D23 Expo, they chose 2Heads to bring their new and original content to life on the colourful and crowded expo floor. The resulting 12,000 sqft experience brought together four major stakeholders under one roof – ensuring that Disney+, Hulu, ESPN+ and The Disney Bundle shared the spotlight, while supporting each of their unique business objectives. The D23 Expo is the premiere Disney fan event - and the standards are incredibly high when the audience is as committed as Disney’s. The client collaboration and trust from ideation to show-closing was critical in bringing together four powerhouse brands. Witnessing the outpouring of love and excitement from fans when doors opened told 2Heads they had hit the mark and all of the team felt very honoured to have partnered with The Disney Bundle to bring that magic to life.

Frank and innocent Drinks created history by unveiling Trafalgar Square as a lush, green garden space in a bid to highlight the benefits of de-urbanisation. In a never seen before experiential event, one of London's most iconic concrete spaces was treated to a wild, makeover in order to get the nation rewilding in support of innocent's Big Rewild environmental initiative. Widespread media coverage followed including 18 nationals and 18 TV broadcast pieces. As a result, 80,000 members of the public visited, delivering over 32k social media engagements and a 150% increase in web traffic to the innocent site. Outside of creating a stunt that nailed blanket coverage, and the positive response from the public who came down in their droves, most significantly however, is the lasting environmental impact. From the education of the 80,000 attendees (plus those visiting the website), to the action driven through the mass seed giveaway. If even half of the 3m seeds are planted, the impact of the carbon offsetting and biodiversity benefits will be seen for years to come.

Culver’s From Wisconsin With Love Tour To thank its most ardent fans & cult followers, Culver’s wanted to traverse the country to showcase its Wisconsin roots and bring smiles to families across the nation. Culver’s and its PR agency (Hiebing) brought their idea to RMNG, who immediately got to work planning, designing, fabricating, and creating an immersive experience that combined technology, nature, live cows, and even an in-person cheese sculptor (yes, that's a thing) to 17 different US markets. While we will showcase the results of this mobile tour, there was one metric that mattered most to Culver’s. They wanted to ensure that everyone who came left with a smile on their face. As a family-friendly brand, Culver’s wanted an experience that parents could bring their children to, and RMNG set out to make sure we hit the mark. From the authentic festival/fair atmosphere (which is a staple of Wisconsin life) to the frozen custard, Butter Burgers, fried cheese curds, life-sized Plinko machine, the digital touchscreen experience, and, of course, the live cows and live cheese sculptor, RMNG helped the Culver’s brand bring a little taste of (and love from) Wisconsin to markets both large and small across the country. From Tampa to Phoenix with many stops in between, RMNG and Culver’s were able to bring a little taste of what makes both the Culver’s brand and its Wisconsin roots so special to customers and fans all across the nation.

Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways, rather than via passive listening and lean-back experiences. How could we create a lean-in, active experience with a generation that wants to express themselves and be part of the conversation more than ever? Introducing Spotify Greasy Tunes. A TikTok-worthy take on a traditional greasy spoon caff with a Spotify twist. The B2C experience gave fans the chance to engage IRL with their favourite creators, from music’s rising stars and established big hitters, to the nation’s beloved podcasters and songwriters, all whilst tucking into their all-day breakfast. Music was baked into the heart of the culinary experience. Guests received their very own, unique Greasy Tunes playlist based on their choice of food for breakfast. Each menu item was linked to a music playlist and drink choices were linked to relevant podcasts, which ensured that the whole experience linked back to discovery & personalisation. 4 sold-out days 5 exclusive podcasts 9 live performances 1400+ people on the waiting list to get in 56.7M peak social impressions 1 can’t-miss youth-culture moment.

We brought Tennis’s most iconic competitor back to the court to face his toughest opponent - himself. McEnroe vs McEnroe is the world’s first real vs virtual tennis match, pitting the sports legend against his own digital avatars from the past in front of a live audience and broadcast to those at-home across ESPN’s channels. The sports viewing experience was completely revolutionised thanks to the ambitious combination of a number of cutting-edge technologies and techniques. High-res body scanning, motion capture, past gameplay data, artificial intelligence, MetaHuman digital avatar creation and super cool robotics were all brought together to create fully accurate virtual versions of McEnroe, ready to face off against the real thing in a time-travelling tennis match like no other.

Michelob ULTRA, the official beer sponsor of the NBA, wanted to capitalize on nostalgia surrounding the NBA’s 75th anniversary to create an earned media splash around the 2022 NBA All-Star Game in Cleveland, Ohio. The brand partnered with the iconic arcade franchise NBA JAM, to not just create social content that garnered a few headlines, but to build an immersive experience on the ground for NBA fans around the biggest all-star game in professional sports, centered around a limited-edition NBA JAM x Michelob ULTRA beer can–available only during All-Star Weekend. The success of the multi-faceted campaign, including experiential, influencer, packaging, social, PR and media elements, was measured by earned impressions across media and digital channels. There were many challenges and roadblocks to balance along the way, beyond simply standing out at one of the most over-saturated marketing events on the calendar. The entire activation required balancing a tight timeline from concept to execution and was one of the first major in-person experiences for Michelob ULTRA since the onset of COVID-19.

Welcome to “Upliftford” - an experiment to prove that moving with ASICS could lift the mood of an entire town. And where better than the UK town shown by research to have the lowest mood nationwide? We convinced the local council to let us turn Retford in Nottinghamshire into Upliftford, transforming the town into a movement-inspiring gym. We turned lampposts into goal posts, benches into bench presses and bus stops into bus steps. In doing so, we inspired Retford residents to move with us, resulting in a tangible positive impact on the minds and mood of the whole town.

LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due to socio-economic pressures, are not able to provide children with meaningful, safe and creative spaces to play and therefore inspire them to build change in their lives and their communities. It was time to change that. LEGO partnered with a west Harlem-based NGO called Brotherhood Sister Sol to uncover how the they could create meaningful change in the community. But rather than working with the adult figureheads behind the organisation, we tapped into the minds of the ones who benefit from play most - and use their playful creativity to build change in the community they’re a part of. 30 West Harlem kids + Thousands of LEGO bricks + their ideas = a solution to prioritising play in the community. Introducing… Fly Away Isles. New York City’s first ever playspace designed by kids. From a rocket ship, to volcanoes, to friendly snakes and beyond - the ideas that the kids of Brotherhood Sister Sol came up with, through the action of LEGO play, were turned into the colourful and vibrant play pieces that were installed in their very own community. Resulting in a delightful space that unlocked children’s imaginations and enabled learning from play.

Marketing for The Boys has always leaned hard into the in story-world, giving fans the chance to inhabit the world of the Boys through custom content. For the launch of season 3, we flipped the script, bringing ‘in-world’ to the REAL world, helping to increase worldwide viewership for The Boys season 3 +17% since season 2, smashing the last season's record figures. Get The V was a live, completely original immersive experience, created in partnership with the show’s creator, Eric Kripke. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the fuck out of London’s Vought Office. On the way, meeting Vought staff, some escaped supes, and getting embroiled in f**k ups galore. This herogasmic mix of live location-based entertainment, plus unique broadcast events smashed its target of delivering a breakthrough cultural moment, reaching a combined audience of over 33 million fans across Europe, with 1.2 million total stream views.

Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways, rather than via passive listening and lean-back experiences. How could we create a lean-in, active experience with a generation that wants to express themselves and be part of the conversation more than ever? Introducing Spotify Greasy Tunes. A TikTok-worthy take on a traditional greasy spoon caff with a Spotify twist. The B2C experience gave fans the chance to engage IRL with their favourite creators, from music’s rising stars and established big hitters, to the nation’s beloved podcasters and songwriters, all whilst tucking into their all-day breakfast. Music was baked into the heart of the culinary experience. Guests received their very own, unique Greasy Tunes playlist based on their choice of food for breakfast. Each menu item was linked to a music playlist and drink choices were linked to relevant podcasts, which ensured that the whole experience linked back to discovery & personalisation. 4 sold-out days 5 exclusive podcasts 9 live performances 1400+ people on the waiting list to get in 56.7M peak social impressions 1 can’t-miss youth-culture moment.

Heineken Silver was developed to adapt to emerging Gen Z tastes and trends. But how does the world’s most famous name in brewing launch a beer at a time where socialising is increasingly done on social media and where we are being sold the ‘infinite possibilities’ of virtual worlds such as the Metaverse? When a rival beer brand opened the world’s first virtual bar, the much heralded ‘infinite possibilities’ of the Metaverse were exposed. For people sitting home alone wearing a headset, it’s a sparsely populated bar where you can buy a beer that you can’t drink? That’s just a bit…lame. Some things definitely are better in the real world, such as meeting friends for a beer. And, in a world becoming obsessed with the virtual world, that was the impulse for launching Heineken Silver to Gen Zs and millennials IRL. Teased with a media launch of world's first digital beer in the Metaverse, the Cow team then created the first IRL Meta Bar (a pixelated bar, complete with Actual Reality headsets and chunky plastic pints) before entering a portal into Silverland,. Here 400 media, influencers and young adults partied with real food, real people and real beer.

How can we celebrate creators at VidCon and bring to life the fun, bite-sized world of YouTube Shorts? Reflecting the shorter (and tastier) side of YouTube, we created the first-ever YouTube Shorts Drive-Thru experience for over 17,000 visitors at VidCon. Over three days, the restaurant experience took fans from an interactive menu with 18 custom Creator snacks, to a wonderfully wacky ride on one of our 13-themed golf carts (yes, we wrapped a golf cart in jeans). Then, with surprises from Creators, musical performances, and even a 40-foot MrBeast gumball machine—we made this the must-see stop at VidCon and brought fans closer to their idols, each other, and the endless fun of YouTube Shorts.

Who says corporate events have to be so, well… corporate? Why should consumers get all the best experiences? That was the mindset that we approached when creating Polkadot Decoded. Polkadot is the Web 3 pioneer in building the ecosystems on which the borderless future of the internet is being built. Their vision for a decentralised, inclusive web inspired the corporate experience we created for them at Polkadot Decoded. Connecting tens of thousands of people in over 100 countries, across every continent, we created a ground-breaking experience that connected the Web 3 community in a way that had never been seen before. The experience started by asking their community to curate the content that they wanted to see at Polkadot Decoded. With 80,00 votes on over 1,000 to generate 70% of the event’s content through their community. The resulting experience was phenomenal. With 150 speakers creating 160 hours of on-stage conversation, we staged live events in Berlin, New York, Buenos Aires and Hangzhou. A truly hybrid physical and digital experience, this content was live-streamed to the global Web 3 community and backed up by 27 side events and watch parties, local talks and meet-ups across the world It was an event that manifested Polkadot’s vision for a global, decentralised, inclusive web – meaning that wherever you were in the world, you had the chance to participate and contribute to the event and co-create the next level of corporate experience.

Cannes Lion was back after a two-year hiatus but it was especially important for Pinterest to show up in the right way as it was the first time consumers and advertisers would interact with their new global brand campaign - a bold statement about what Pinterest stands for. Amplify jumped at the challenge to bring the campaign to life, despite having only a quarter of the production budget of the other big tech players on the Croisette. Cannes Lions International Festival of Creativity has become more passive, from lectures to product demos to Q&As. Pinterest and Amplify decided to break the traditional format to bring creativity (back) to Cannes. Building on Pinterest’s new global brand campaign, we created a creative oasis for Pinterest on the beach at Cannes Lions. A space for guests to rejuvenate, get inspired and get creative. A space that stood out from the cookie-cutter marquees that lined the beach. A space where people could try something new and truly experience how ‘It’s different here’. We built with our audiences at the heart of our strategy and it clearly resonated.

In celebration of Spotify Advertising’s All Ears On You (AEOY) campaign launch, Spotify hosted a series of exclusive, invite-only events in Manhattan, London and Sydney for its key advertising clients and brand partners. Featuring show-stopping performances from artists including Megan Thee Stallion, Olivia Pope, Years and Years, Henrie Kwushue, Client Liaison and more, these events embodied the new ad campaign by fully immersing the attending audiences into an unforgettable audio experience. Each installation of the AEOY event series saw unfiltered event venues transformed into the perfect entertainment space – each made complete with specialty crafted cocktails, incredible dining experiences, plenty of interactive photo ops, and of course a-grade stage and lighting design.

Siemens’s goal was to establish itself as a clear digital transformation partner of choice for customers, challenging the outdated view of the brand as an industrial company and firmly positioning it as a leading global technology company. An important opportunity to further this goal was through demonstrating its ‘blueprint’ for future smart cities and businesses at Expo 2020 Dubai. In realising the opportunity at Expo, Siemens faced the challenge of engaging people with the often intangible and unseen nature of smart technology. Our strategy was to bring to life the invisible – to show how Siemens as a digital transformation partner could help recognise and unlock the hidden potential of connected things in the world around us. And through this transform business, ultimately helping tackle major global challenges, such as climate change and urbanization, to create a more resilient way of living. We achieved this through creating The Blueprint - a highly interactive and immersive experience which made Siemens innovative, but often ‘unseen’, smart solutions tangible and real. This, combined with a full program of thought leadership events, hackathons and customer and partner workshops, exploring some of the most pressing issues of our time, placed Siemens at the forefront of digital transformation and firmly positioned the brand as a truly digital leader.

When the world was watching, Open connected DP World to the audiences which mattered most to them, through a memorable, distinctive, multi-layered, participative, and enriching visitor experience, at the record-breaking Expo 2020 Dubai. The DP World Flow Pavilion was the physical manifestation of ‘Power of Flow’; a creative experience platform that virtually and physically shared DP World’s digital, data-driven vision with millions of people. With over 1.25 million visitors flowing through the curated 8,500m2, 6-storey interactive experience complete with an epic 14m high digital waterfall at its heart, the pavilion served as a fun, immersive and engaging brand experience for public audiences, revealing the glorious story of global trade across 4 floors of interactive, story-rich digital exhibits. On more than 250 occasions, across the 6 months of Expo, the pavilion transformed into a private and public event space for distinguished partners (incl. The Economist, The Royal Foundation of the Prince and Princess of Wales, United for Wildlife, WEF as well as many others), international business guests and VIP’s, graduates, trainees & staff, government delegations, heads of state and members of Royalty. An official stop on the Expo Schools Programme, the pavilion also welcomed thousands of school and university students to explore the world of trade first-hand, through guided pavilion tours and a one-off ‘escape rooms’ style experience called FlowLab. The iconic DP World Flow Pavilion at Expo 2020 Dubai was a powerful business platform, driving reputational change, creating growth, focus and certainty for DP World in an unpredictable world.

Smyle launched Johnnie Walker’s new brand home in Edinburgh in September to a B2B audience of press, influencers, brand ambassadors and VIP customers from the EMEA, Americas and APAC regions. Originally billed as an IRL event, the pandemic prevented many from attending. Smyle created an IRL event alongside an immersive digital experience around the brand’s ‘Journey of Flavour’ tour, so regardless of location, the whole audience experienced a high-definition online or in-person extravaganza - a first for the drinks industry. Smyle's strategic, creative, technical and narrative expertise created a stand-out event in Unreal Engine, alongside live video, producing an immersive gaming experience fusing game and video, redefining the phrase ‘video game’. Digital spaces contained exclusive elements, offering online visitors a personalised experience, different to that of physical guests. Scale of the event was impressive: ● Global coverage ● Over 3,300 tickets booked worldwide (online event) ● Maximum venue capacity achieved based on COVID restrictions (physical event) ● Retail sales 43% above target (from physical event) ● 21,600 social interactions; 1,128 pieces of coverage (combined events) ● Tour attendance exceeded predictions by 173% (physical) Diageo Chief Executive, Ivan Menezes, said, "This is a proud day. Last year Johnnie Walker celebrated 200 years since founder John Walker opened the doors to his small grocery store and today represents the next chapter of the incredible story. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and in Scotland – it sets a new standard for immersive visitor attractions."

New Balance asked us to reimagine their flagship sales platform for a new generation of trade buyers, moving from a “single moment in time” annual sales meeting to a solution that could adapt quickly and easily to buyers’ needs and marketplace shifts. New Balance’s in-person annual sales meeting had evolved into an experience where retailers and partners from every global region shared learnings, connected with the brand, and engaged with new products. It was essential that all parties could still exchange stories and insights, even if this wasn’t an in-person experience. We created New Balance Storybook, a digital hub at the centre of the New Balance sales ecosystem with consistent product storytelling at its core. Content can be updated quickly so regional partners and retailers discover new product stories fast. A seasonal playbook platform, Storybook encapsulates new products, the brand and its business direction. It includes curated presentations punctuated by senior leadership team interview videos, insights from product and marketing experts, and a downloadable “kit of parts” enabling regional teams to create approved story experiences in their own spaces. Through site analytics, we can track which story or product detail is attracting attention and which assets are downloaded most frequently by marketers, retailers and product specialists. This intelligence informs future content strategies. Revenue grew by more than 30% in 2021, and regional teams report ongoing positive sales and brand perception results. Retail accounts and buyers ranked New Balance Storybook as the highest-impact presentation across all categories compared with competitor brands.

'Pinterest Presents’ is an annual virtual conference for Pinterest’s B2B audience. It’s a pivotal moment in the brand’s marketing calendar, and an opportunity to unveil new product announcements, facilitate conversation through cultural thought leadership pieces and engage Pinterest Creator audiences from around the world. Pinterest is still a challenger brand with low comprehension and consideration outside of the US. But, lockdowns and social distancing restrictions meant that the global conference needed to be virtual. At the time, our industry was experiencing a rise in tech innovation. Brands were racing towards webinars and were all too keen to be the first to build in ‘the metaverse’. This led to a plethora of virtual events that were often hosted on existing, unexciting and uncustomizable platforms with a focus on technology fads, with little value or consideration for the audience. How could we ensure that Pinterest delivered a virtual conference that was true to the brand’s values, and stood out not only in the market but to an audience with Zoom fatigue? The idea lay in the core brand belief that ‘It’s Different Here’. So it was only right that we created a different kind of ads summit, with stunning set design to bring the brand and product updates to life in collaboration with Fashion designer Tan France. Keeping the charm of IRL while embracing the best of URL to break the format of typical virtual conferences and webinars to show the personality and value of Pinterest.

Samsung challenged Smyle to rethink how brands engage consumers, press and partners, and to create a sequel to the Life Unstoppable 2020 activation Smyle had created in the previous year. The ambitious Life Unstoppable: ‘House of Surprises’ was an immersive virtual experience, rooted in creating branded entertainment whilst showcasing Samsung’s ecosystem of connected devices. Launched simultaneously in 17 countries across Europe, it delivered a one-of-a-kind experience, where press, partners and consumers discovered Samsung products virtually from their own homes, in a compelling and fun narrative. Smyle blended visual media, experiential marketing and storytelling to challenge the status-quo of how product launches engage participants. We used an innovative approach to branded entertainment content, providing an engaging mini movie that participants could take control of. This was achieved by a number of crafts and innovations coming together across creative, set design, video and digital production, VFX and motion control. Life Unstoppable 2021 centred on a colourful and stylized mini-movie touring the iconic Samsung ‘House of Surprises’. It follows a family of eclectic characters on a journey through their vibrant home, demonstrating ways in which Samsung’s connected network of devices allows the family to unearth inner creativity and passion - fueling a ‘Life Unstoppable’. The experience attracted over 5,000 consumers and 4,000 consumer interactions with over 1,000 clicks to buy. “We showed how our connected products bring innovations that help customers to live a ‘Life Unstoppable’,” said Benjamin Braun, Samsung Europe’s CMO.

The Weather has a powerful and highly predictable influence on consumers; it shapes how we feel, what we try, and what we buy. So, we made it snow this year at Cannes. We took over a cafe and transformed it into an immersive weather experience, so the industry could not only hear and see our narrative but actually feel it, IRL. IBM Watson Advertising employs industry-leading AI powered by weather data from the world’s most accurate forecaster to create powerful insights. Insights that can change the course of the Digital Ad industry by upholding consumer-privacy first, liberating marketers from walled gardens and being the antidote to the tracking cookie. Together, as an industry, we can create something that changes everything.

The Brief: EY’s global ambition and strategy for creating long-term value had high awareness and commitment. However, a significant number of employees didn’t understand what they needed to do differently to connect their day jobs to the strategy. Our brief: inspire, engage and motivate EY’s 365,000 global employees and bridge this gap. The Strategy: In the corporate world, employee engagement initiatives need to be inspiring. The risk is people don’t engage fully, messages don’t sink in, desired behaviours aren’t adopted. So we rooted our strategy in a fundamental human driver – the desire to play. Co-creating a digital platform based on gamified teamplay and fun. The Creative Solution: The NextWave Elevator Challenge – a gamified, 360-degree viewable team experience. The elevator transports teams to different environments where they play interactive games, watch films and solve puzzles – all built around the strategic pillars of NextWave. And we used behavioural science and gaming psychology to help drive the required behaviour changes. The Results: The experience is currently being deployed in a phased approach across EY. Results so far have been exceptional. More than 35,000 people have completed the challenge. Our key feedback metrics of engagement, realisation and understanding all score above 4/5. Sentiment from thousands of Yammer posts has been overwhelmingly positive.

In 2021 Yahoo produced its first ever virtual Sales Conference, For the Win (FTW). It was so successful that for the second year in a row we kept the theme consistent and evolved the 2022 conference into a hybrid event. During this two-day event our sales team fostered deeper connections with each other, celebrated wins, and many got to see each other in person for the first time in two years. The event featured real ideas from partners across the company and real inspiration from incredible guest speakers. Between the IRL experience at the Arizona Grand Resort & Spa and our customized ‘’FTW’’ virtual platform we had 1150+ employees from 21 countries connect with one another and learn how we can work together for the win.

King is one of the leading interactive entertainment companies in the world and home to a global community, or ‘KINGsters’, who are responsible for driving this success. In our passion for play, ‘KINGsters’ strive to connect, reward and inspire mobile gamers worldwide. A mainstay in the calendar of every ‘KINGster’, KingfoMarket is a much-needed opportunity for the global team to come together to connect, celebrate and inspire each other through play. However, the KingfoMarket paused when the pandemic hit. Following an unprecedented period of isolation, ‘KINGsters’ needed connection and positive interaction like never before. Without a unifying moment for ‘KINGsters’, we needed to find a way to breathe new life into the team, bringing them together to press reset and rediscover the joy of play. King believes in the positive impact play can have on our lives. Play connects, rejuvenates and inspires people of all ages. But, whilst play is at the heart of everything that King do, we needed to harness its power to re-unite and re-inspire ‘KINGsters’ everywhere, which was no mean feat when many ‘KINGsters’ hadn’t come together to play for over two years. How do we create an experience that celebrates the power of play? We distilled the King brand values and mission into a unifying concept and rallying call for the experience with our strategic red thread; ‘Making the world playful’. We created an in-house experience that would celebrate ‘KINGsters’ old and new and encourage networking, sharing knowledge, and ultimately, play.

LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due to socio-economic pressures, are not able to provide children with meaningful, safe and creative spaces to play and therefore inspire them to build change in their lives and their communities. It was time to change that. LEGO partnered with a west Harlem-based NGO called Brotherhood Sister Sol to uncover how the they could create meaningful change in the community. But rather than working with the adult figureheads behind the organisation, we tapped into the minds of the ones who benefit from play most - and use their playful creativity to build change in the community they’re a part of. 30 West Harlem kids + Thousands of LEGO bricks + their ideas = a solution to prioritising play in the community. Introducing… Fly Away Isles. New York City’s first ever playspace designed by kids. From a rocket ship, to volcanoes, to friendly snakes and beyond - the ideas that the kids of Brotherhood Sister Sol came up with, through the action of LEGO play, were turned into the colourful and vibrant play pieces that were installed in their very own community. Resulting in a delightful space that unlocked children’s imaginations and enabled learning from play.

Good News was a pop-up corner shop which aimed to drive awareness and excitement around the growing range of businesses that are B Corp certified. As the climate crisis worsens and the UK nears its milestone of 1,000 certified B Corps, educating consumers on the movement and how they can ‘buy better’ has never been more important. Open during B Corp Month in March, Good News was brought to life through a vibrant aesthetic, IRL activations and featured over 300 products from 130 B Corp brands. Unlike other retail concepts, nothing was for sale - social media and storytelling was the currency of choice. Not all brands in-store had tangible products - rather than cigarettes we displayed packs of ‘fresh air’ to showcase a business specialising in outdoor holidays, a payphone for free cause-related PR advice and a good-cause lotto with social impact and community driven prizes. We also re-imagined other service-based businesses into typical convenience store items such as magazine covers and a noticeboard, replacing the usual dog walker adverts, with businesses that off-set carbon emissions. Every brand was given a brief description of what made them a B Corp and defined them as a ‘better’ company. QR codes allowed visitors to learn more, change their shopping habits and each business to capture data and further nurture the relationship. The store played host to 20 events, 23 days of sampling, was visited by over 3,000 consumers and reached 90m online. All products were then donated to local community initiatives.

This site was targeted to reach sports fans in the United States’ urban centers. Big Brothers Big Sisters and the NFL’s Inspire Change initiative teamed up with RedPeg Marketing to reach and recruit men – specifically men of color – to become Bigs (one-to-one mentors) in their communities. We did it through an easy-to-use sign up process complemented by NFL influencer-driven content. To demonstrate the power of mentorship and its impact on America’s youth, we told the story of Alabama cornerback Joshua Jobe and his lifelong relationship with his Big Brother, Matt. Ultimately, this site served as a home base and landing page for all of Big Brothers Big Sisters’ outreach surrounding their annual Big Draft campaign.

Samsung challenged Smyle to rethink how brands engage consumers, press and partners, and to create a sequel to the Life Unstoppable 2020 activation Smyle had created in the previous year. The ambitious Life Unstoppable: ‘House of Surprises’ was an immersive virtual experience, rooted in creating branded entertainment whilst showcasing Samsung’s ecosystem of connected devices. Launched simultaneously in 17 countries across Europe, it delivered a one-of-a-kind experience, where press, partners and consumers discovered Samsung products virtually from their own homes, in a compelling and fun narrative. Smyle blended visual media, experiential marketing and storytelling to challenge the status-quo of how product launches engage participants. We used an innovative approach to branded entertainment content, providing an engaging mini movie that participants could take control of. This was achieved by a number of crafts and innovations coming together across creative, set design, video and digital production, VFX and motion control. Life Unstoppable 2021 centred on a colourful and stylized mini-movie touring the iconic Samsung ‘House of Surprises’. It follows a family of eclectic characters on a journey through their vibrant home, demonstrating ways in which Samsung’s connected network of devices allows the family to unearth inner creativity and passion - fueling a ‘Life Unstoppable’. The experience attracted over 5,000 consumers and 4,000 consumer interactions with over 1,000 clicks to buy. “We showed how our connected products bring innovations that help customers to live a ‘Life Unstoppable’,” said Benjamin Braun, Samsung Europe’s CMO.

During the pandemic DHL wanted to keep their ‘As One’ spirit alive, replacing their regional sporting tournaments with a virtual event, allowing all global employees to participate. brand brewery created ‘DHL Festiv-ALL’ a three-month competition, where employees could enter competitions of varying disciplines including art, music & dancing, E-Sports and cooking, uploading their entries to our dedicated website. A record 1,626 entries were received and shortlisted by renowned guest judges, including world famous photographer, Rankin. Entries were uploaded to our virtual platform, the DHL Festiv-ALL world, launched with a live streamed Opening Ceremony, with 8,067 employees tuning in to watch. Over the coming weeks, each region had the chance to vote for their favourite regional finalists, with winners moving forward to the next round, followed by a second round of voting determining who would make it to our global finals. As well as the opportunity to vote, employees had access to family friendly on-demand content in 25 different languages, provided by DHL’s worldwide partners, including Andretti, Harlequins and Surf Life Saving Australia. The platform engaged over 17,000 employees, with 32,718 votes cast across the three competition rounds. To announce the winners, a Closing Ceremony was held and included an impressive drone display and entertainment for employees and their families to enjoy, with 4,254 employees enjoying the show. The project met DHL’s objectives engaging staff from over 139 countries in all of DHL’s focus regions over a period of three months during a time when it was difficult to connect.

HUGO is HUGO BOSS’ Gen Z-focused label. Launched in 2022 (and separated from the older audience focussed BOSS) the rebrand was struggling to connect with Gen Z in a meaningful way.  HUGO needed to pivot, and fast. HUGO chose Coachella Festival as the vehicle to do so but the festival was returning after a two-year hiatus. Brands were scrambling to be seen and heard after missing out for a few years. Spaces on site were limited and brands needed to shout louder to be noticed. But this was an important moment for HUGO - they couldn’t afford to fail. Q. How could the brand pivot cut through at Coachella? 1. Break the format and don’t even show at the festival.
 Introducing… HUGO HOUSE. Capturing the spirit and energy of Coachella, but actually off-site, HUGO House was built for lifestyle storytelling and a space where Gen Z creators could create authentic brand content that inspires and entertains their peers. HUGO House was a TikTok content engine that introduced HUGO to a brand new audience. Hourly episodic content was created to keep Hugo top of mind throughout Coachella. Stories were crafted to keep HUGO’s audiences engaged. HUGO House was the brand’s most extensive social-first live experience ever.   HUGO brand pivot? Completed.

Peperami is a pork jerky snack sold in the UK, and a popular brand with families since the nineties. Its well known mascot the ‘Animal’ a representation of the brand’s disruptive nature. In recent years, Peperami has been pushed aside by more traditional British snacks as lunch box staples, so we needed to make the brand relevant again. Following the idea of breaking away from tradition, we shifted the focus towards people’s behaviour. We highlighted the disruptive nature of the brand for our target audience, with the attitude: We all go a bit Peperami sometimes. The aim? To encourage people to break away from tradition, not just in their eating habits. To land our new concept “We all go a bit Peperami sometimes” and inspire people to do so, we decided to disrupt other British traditions. And what better way than by disrupting a wedding? We hosted a real wedding, with a real couple during peak wedding season. everything was Peperami inspired. A completely immersive experience, into the world of the brand. The result? The Peperami Wedding was the most talked about event of the UK summer, reaching national and international press and engaging with millions of people on socials. It is the most successful activation in the brands history - more than 6MM impressions, +£4MM on earned media, more than 1MM brand engagements, representing 328% increase on engagement rate and finally, at least 72 ties around the head at the end of the big night.

After 20 months of remote and online-only esports events due to the ongoing pandemic, fans had been crying out for in-person interaction and entertainment with their favourite teams and star players. At the end of last year, Denmark and BLAST welcomed back crowds and in-person esports arena events for the first time in two years. The result, a record 25,000 fans across three days of action packed Counter-Strike in Copenhagen’s iconic Royal Arena venue, which was broadcast all over the world. UK-based company BLAST hosted eight of the world’s biggest esports organisations and their brightest stars to fight it out over five days of epic Counter-Strike with a combined prize pool of $425,000 on the line along with the crown of the world’s greatest CS:GO team. The BLAST Premier Fall Final was more than a Counter-Strike spectacle for those die-hard esports fans in attendance and watching from home, it came to signify a celebration and festival of entertainment, emotion and bringing people together for a shared passion.

Goodwood Festival of Speed 2022 saw BMW celebrate 50 years of its legendary Motorsport division BMW M by taking on the honoured marque for the festival. On such a monumental year for the brand, TRO were tasked with ensuring that BMW were the most talked-about brand at the festival, with the added challenge of creating an engaging environment that strengthened desirability for the brand, during a time when production costs were soaring. The 50 years of BMW M celebration experiences encompassed two separate sites – BMW M at Trackside and BMW i at Stable Yard - which combined, welcomed over 116,000 attendees across the four-day event. Both locations housed a breadth of thrilling and entertaining moments such as the unveiling of the first ever BMW M3 Competition Touring which was also a world premiere streamed worldwide, the UK’s first look at the XM and i-Vision concept vehicles, and crowd-drawing beatbox performances. Not only did TRO smash all of the KPI’s set for them, including increasing sales leads by 16% and contacts by 49% on 2021, showcasing an increase in desirability for the brand, but they also helped contribute to social impressions reaching over a staggering 10 million. In addition to this, 80% of total visitors shared their experience on the stand on social media and BMW topped all other car brands for SOV online and for gross reach of media – achieving our collective objective of ensuring BMW were the most talked about brand at the festival.

Gucci celebrated its centenary in the heart of East London, engaging agencies XYZ and Hotel to deliver a truly interactive brand house that touched every sense. The multi-dimensional activation evolved across three phases as 2021 drew to a close, celebrating a diverse range of genres as only this iconic brand can.

Battersea Power Station sits at the heart of one of central London’s largest, most visionary and eagerly anticipated new developments which will see this vast site – which has been derelict for over 30 years – transformed into a new destination for London, offering homes, shops, cafes, offices and 19 acres of public space.Ahead of the public launch of Battersea Power Station on 14th October 2022, Bearded Kitten directed and produced a private opening ceremony earlier in the week for key stakeholders involved with the project.This one night only event was the first event to take place in Battersea Power Station’s Turbine Halls in decades. Collaborating with some of the best in the industry, we celebrated the heritage, history and future of this building with a powerful, never seen before spectacle mixing performances from aerialists, dancers, free runners, Arcadia’s Lord’s of Lightning, pyrotechnics and incredible lighting effects. In a true celebration of the space, this evolving spectacle played with perspective and scale to fully showcase the building, floor to ceiling, culminating in a finale with a human mirrorball and epic custom music score.Creative Direction and Event Production: Bearded Kitten Show Director: Anystage Lighting Design: Woodroffe Bassett Arcadia's Lord of Lightning & Lord of Lux Audio: Autograph AV: Creative Technology Rigging: Outback

Why just watch a film… when you can step inside it? This was the thinking behind Collaborate Global’s latest ‘Earls Court Studios’ activation for Sky Cinema, held within the annual Goodwood Revival (GR) festival (16th-19th Sept-2021) in a converted aircraft hangar. Building upon previous activations for Sky Cinema and GR, we at Collaborate created a 1950’s film-inspired theatrical production that invited festival attendees to come and join the action. With actors, dancers, a live band and moving stages, this highly immersive event transcended the usual ‘sit back and enjoy the show’ message – to quite literally keep people on their toes! From a brief of humble beginnings 3 years prior for us to simply 'show cars in film by displaying them in this hanger'. We have worked with both the client and Goodwood to turn what was a simple concept into a truly immersive activation, which is now the go-to favourite for both the Goodwood team and the guests at the festival. This unique space, paired with live music, actors blending in with guests, a short turnaround time between shows whilst producing all of that inside of a festival that demands immersion at the highest level proved to be a really exciting project for the team. This brief continues to be pushed, 2022 was our best year yet and it has been truly cemented in Goodwood and Sky's event calendar - with the client signing off on 2023's concept immediately after the success of 2022.

The fact that Android Avenue attracted 51% of all visitors to MWC 2022 in Barcelona - the biggest and best exhibition of mobile technology in the world - is testament to the power of its narrative. In this first in-person event for Google since the start of the pandemic, Brandfuel’s challenge was to show visitors that no matter how much money you have, whatever your age or ability, your life is enhanced by Android - and that, put simply, everything works better together. Our aim was not only to make the technical accessible, but to make it aspirational and enriching. Visitors were invited to get hands-on with Android’s latest useful, creative and playful products. Brand ambassadors helped attendees, whether they were setting up a Chromebook with a phone, or using a watch to lock devices or to buy a coffee. Our structures replicated real-world environments - the park, an exhibition, café, shop, garden, home, driveway, plaza, metro and restaurant. Each structure had its own narrative journey, bringing together multiple products and features to show how Google innovations on Android make every day better. The average dwell time of the 31,000 visitors to the stand was 7 minutes 49 seconds, generating just over 29,000 product demonstrations. With 85% of visitors to the stand saying that “Android powers effortless multi-device experiences for users that work better together”, Android Avenue clearly fulfilled its brief. The message was clear - no matter where you are, Android’s latest products are empowering, effortless, personal and safe.

Paramount Pictures and eOne partnered with NVE Experience Agency to create an in-person, 4D cinematic experience to announce the launch of the Paramount Pictures feature film “Dungeons & Dragons: Honor Among Thieves” at this year’s San Diego Comic Con (SDCC). The fully immersive, in-world experience simply titled “The Tavern,” showcased the magical elements of D&D, and introduced the film to SDCC attendees and fans. The tavern experience needed to garner immense attention and ultimately act as the stepping stone for the entire film campaign - almost a year in advance. We wanted to allow guests to step into the world of D&D, and experience the magic and adventure that is to come to theaters in March 2023. We converted our venue (a dark nightclub) into a glowing, mystical tavern, outfitted with film props, monsters, hidden experiences, complimentary Dragon’s Brew (alcoholic or non-alcoholic), and our show-stopping surprise: an attack by the Tavern’s neighbor, a Black Dragon. The immersive activation garnered plenty of attention by pairing high-quality creatives with thorough management practices to create an experience that was stimulating and satisfying. Tickets to The Tavern were sold out in less than three hours, was experienced by 11,400 people at SDCC, reached 17M people globally through digital influencer amplification, and was awarded “Best Off-Site of SDCC” by SDCC Blog.

Over the past two years of the pandemic, our client, LA-born brand NYX Professional Makeup, created mostly virtual and online campaigns. However, with restrictions lifted, they wanted to activate their brand for the first time at various UK festivals. The aim was to bring together their target audience of Gen Z and LGBTQI+ communities in real life. Our objectives were to bring the target audience back together with an interactive stand with shareable social media elements and multiple activity stations. Taking inspiration from the hit TV series, Euphoria, we designed an LA-style disruptive gas station activation. Using bright neon colours, eye-catching signage, interactive gas pumps, and convenience store fridges packed with NYX Professional Makeup products to draw the audience to the stand. Our strategy was for consumers to engage in all aspects of the activation, ensuring as many people as possible got a makeover or nail art design. Specially-sourced Beauty Experts and Influencers encouraged them to share their experiences online, utilising dynamic content creation areas. Across the festivals, our stands provided 480 sit-down makeovers, 2145 express makeovers and 526 nail art makeovers. In addition, we served 1640 drinks, with 3651 participants playing the lucky dip. And online? A potential reach of over 40 million people across Instagram and TikTok further amplified the NYX Professional Makeup brand experience with consumers.

At Expo, everyone wants to showcase their nation or business to the world. But the truth is visitors do not always want to hear it. Commercially dominated messages do not achieve the cut-through that many brands hope for. This insight was imperative to the success of the activation for ENOC – who’s challenges of achieving cut-through at Expo were compounded by the brand being little known outside of the local market, where it was perceived simply as a gas service station brand and not likely to garner much attention just by being a sponsor. Our strategy was to help the brand move away from the obvious and comfortable narrative, which would only confirm current brand perceptions, and reframe the brand promise in a way that could captivate and inspire the audience. One which could change perceptions and help ENOC create a more meaningful relationship with people – helping it achieve its objectives of elevating its global profile and demonstrating its brand promise of delivering sustainable value to the communities it serves. We worked to reframe ENOC’s brand promise, by creating a narrative which focused on energy as more than simply a commodity ¬– but as a force for opportunity, mobility, progress and connection in the world around us. It was this thinking that formed the bedrock for a game-changing immersive and enriching activation, which invited people into a very human story and helped shatter preconceptions about the brand.

The Birmingham 2022 Commonwealth Games was the biggest multi-sport event in the UK for over a decade. Chase was named as the Official Banking Partner for the Games. It was also the Presenting Partner for Cycling, which meaning enhanced access rights to the cycling competition at the Games. Bearded Kitten and MediaCom were commissioned to bring a bespoke cycling experience to life in the main city centre of Birmingham, the Smithfield Festival site. Working closely with Chase, the 2022 Birmingham Organising Committee and high profile ambassadors including Olympic gold medallists like Chris Hoy, we created a bikeathon spectacular that fused a unique immersive content experience with live in real life cycling. Thousands of fans attending the Birmingham 2022 Commonwealth Games were able to not just watch the Games but take part in their own cycling challenge set inside the vibrant Chase Village. Together with Chase we delivered an interactive space for fans that gave them an opportunity for rewards, recharge and relaxation. Participants cycled thousands of miles around our virtual Birmingham metaverse, which transferred into book donations for local Birmingham schools in the process. The activation generated a donation of 7,426 books for school libraries, leaving a lasting legacy in the community. Birmingham 2022 was the Games for everyone and we were proud to deliver a gold standard venue design and live experience execution that complemented the high standards set by the 2022 Birmingham Organising Committee.

Beefeater Gin’s ‘The Spirit of London’ brand platform celebrates London’s diversity and creativity. Bearded Kitten and Magic Number developed a concept that aligned perfectly with this campaign in a truly notorious London setting, a disused London tube carriage. We created the ultimate immersive activation at All Points East Festival. The ‘Underground of Sound’ was free of charge and took festival-goers on a journey of sound through some of London's most iconic music scenes for a silent disco with a twist. Guests were welcomed by performers as they boarded the platform and entered the bespoke Beefeater branded tube. The interior was completed with red handrails, quirky overhead adaptations of tube signage, Beefeater, Mixmag and APE Digital Media. The tube journey began, indicated by the voice on the tannoy, with each stop showcasing the best of London music and its rich history. Mixmag curated live DJs to spin the decks. Each transition was soundscaped with the whooshing of the underground transporting our guests to a new dynamic. Undercover performers on board the tube broke out into a high energy dance routine to surprise and delight guests enriching the experience further. As guests arrived at their final destination (All Points East) the lights switched off revealing glow-in-the-dark neon graffiti splattered on every wall and ceiling. We invited key influencers to create content pre-event and in the tube to extend the reach and share of conversation beyond the activation. Editorial content also featured on Mixmag’s website and social media support across all platforms.

As headline sponsor for the first time at Edinburgh Fringe Festival, TikTok partnered with SEEN Presents to devise and execute their presence over the three-week-long 2022 event. With a 12-strong team on site for 30 days, our ‘Find More Funny’ campaign was brought to life across eight activations at this iconic cultural entertainment festival, demonstrating TikTok’s commitment to support entertainment and performers at every level. Highlights included: • Over 7,000 free cups of coffee provided to passers-by at the Mound, in three bespoke-built shipping containers, across nine days. • The Royal Mile, the epicentre of Fringe, featured a brand-new 6m high, two-sided LED totem, designed to echo the iconic, traditional printed totems that used to adorn the Royal Mile to advertise acts and shows. Live for 24 days, our totem hosted 288 hours of content for over 400,000 passing festival go-ers. • A secret gig welcomed 150 lucky ticket winners to a surprise celebrity performance, while Creators were hosted at an exclusive dinner. • A livestream studio was specially built for performers to perform on TikTok. The studio’s jam-packed schedule took place on the smallest physical stage, yet hosted the festival’s largest audience of over 250,000 viewers – and 200,000 people engaged with likes or comments during the stream. • Workshops and 1-2-1s in a welcoming lounge space in St James’ Quarter, where Fringe performers gained invaluable TikTok advice throughout the festival. #edfringe hashtag was viewed 180.3 million times on TikTok, which on average is 50% higher than typical campaigns

What to do when you sponsor an event and they won’t let you use your logo? You turn up with a 13 metre high Skulloon and have an out of this world party. You make your activation a destination on the festival map, not to be missed, through bringing your brand iconography to life and designing it to be the highest, and most visible on site. The Beavertown Skulloon is a fully realised Beavertown hot air balloon, straight off the Neck Oil can and crash landed from space at Secret Garden Party. Real fire keeps the skulloon aloft and the atmosphere lively. A skull-basket hosts the DJs line-up, curated by SGP. A clever stage trick using mirrors under the skull-basket gives the impression that the Skulloon is floating. Live DJ’s bring the space to life every night, switching the energy up mid afternoon. The Skulloon helped to drive Beavertown trading off the charts across the festival, bringing an extraordinary festival experience to life that delivered over and above across brand awareness, increased affinity and beer sales. Ensuring that they crash landed into the festival landscape in 2022.

2021 saw the 67th edition of the BMW PGA Championship, the first full capacity event after Covid. As title sponsor, BMW wanted to come back with a bang and enlisted trusted partner TRO to create a memorable on-site experience for the attendees, with just a 7-week turnaround. With 2 key sponsor’s rights – to create an activation in the Championship Village and to place product at the optimum locations on-course – as well as a desire to create BMW owners’ benefits, our main experience touchpoints were laid out. With a sustainable ethos at the heart of our experience design, we designed the stunning BMW Pavilion from sustainably-sourced wood, creating a visually impactful central feature at the heart of the Village that housed multiple experiences including our ‘Putt to the Test’ challenge and ‘Drive Like A Pro’ golf sim. With the new all-electric iX3 creating a suitably future-looking owners'-only shuttle service, and the debut of the ‘Best Seat in the House’ in the 18th grandstand, we succeeded in creating a truly memorable experience which exceeded expectations. Despite the overall event footfall being down 7%, we smashed our KPI’s including sales leads which were up by 39% on 2019. In addition, 98% of attendees who participated in a post-event survey stated they would associate the event with BMW and 33% of respondents felt more positive about the brand after attending PGA, showing that the investment made by BMW to create an epic fan experience for the PGA visitors, was absolutely worth it!

The 2022 Genesis Scottish Open (GSO) was the Korean automotive’s first year as title sponsor, the tournament playing an important role in the brand’s launch in Europe. With its position as a luxury lifestyle brand - rather than simply a luxury automotive - Genesis’ objective was to engage with its key audiences in style and showcase what ‘modern Korean luxury’ really meant. The brand’s ‘Home of Luxury’ campaign was centred around its first-class custom-built hospitality pavilion, The Genesis Lounge, where Korean and Scottish cultures combined to memorable effect. This was brought to life through both Michelin-starred cuisine and impeccable hosting, true to the Korean philosophy of ‘Son Nim’ - treating people like guests in your own home. This was complemented by both on-course activations (including a unique hole-in-one competition) and off-course experiences, ensuring a breadth of audiences - from media and influencers to players and caddies, VVIPs to the spectating public - were all treated to the brand’s unique take on meaningful, contemporary luxury. A suite of curated cultural experiences and dining events - including behind-the-scenes distillery tours, private access to Edinburgh Castle and an evening of foraged cuisine - Genesis helped make the GSO a must-attend event in the sporting and cultural calendar for taste-makers. The sponsorship successfully connected with key audiences, driving brand awareness, understanding and sales - with over 1,000 journeys made in Genesis vehicles across the week - raising the bar for luxury lifestyle activations in sport and setting the standard for the brand.

The Championships at Wimbledon 2022 marked the second year of Sipsmith’s partnership with the famous club. It was also a welcome return to full capacity audience, and the perfect opportunity for Sipsmith to step up its hospitality and activation programme. Cue brilliant idea. An idea that would wow the SW19 crowds with a truly memorable brand experience. An idea befitting two prestigious and distinctly British icons. Introducing Sipsmith Swancierge. A name inspired by Sipsmith’s own iconic swan character, logo and distinctive copper swan neck gin-still. Swancierge, like Concierge, but… gin-ier. The Swancierge was on hand throughout the tournament to offer guests unique and bespoke experiences across all touchpoints, both on-site and through social media. Our Swancierge service ran end-to-end across the Wimbledon guest experience. It began with two totally bespoke classic British phone boxes to entertain guests in the miles of queue. Guests were invited to answer the ringing phone, lift the handset and enjoy a little characterful interaction with Mr. Swan before being offered the chance to win a whole host of prizes and drinks vouchers. Guests could then redeem their vouchers from our Official Sipsmith Gin Cab further up the queue, and enjoy more Swancierge offerings inside the grounds, such as RTD’s and give-aways from our unique handmade copper trikes. Some lucky Swancierge winners won tickets for next year’s championship and brewery tour tickets for two. And at the end of the tournament, it was love all to Sipsmith.

In 2021 Heineken made a commitment; to be the most inclusive sponsor in football. With two-thirds of women in football having experienced gender discrimination*, Heineken® evolved its sponsorships in sport to address the uneven playing field. In its 25th year of UEFA sponsorship, Heineken added to its portfolio of the Men’s game including UEFA EURO 2020, UEFA Champions League, Europa League and Europa Conference League by acquiring rights to the UEFA Women’s Champions League and UEFA Women’s EURO 2022. For Heineken this meant more than just being a sponsor, it meant making meaningful change in the game, starting with tackling gender bias affecting both players and fans of the sport with its “Cheers to All Fans…Men Included” campaign. Heineken’s manifesto for UEFA Women’s EURO 2022 was to turn its brand objectives into actionable moments to support, grow and celebrate the tournament. To do this, Heineken wanted to give female talent a stage, challenge gender bias, share highlight moments of the tournament with football fans, engage customers at scale, make the Final accessible to all and leave a lasting legacy. So they did just that… 574K+ tournament tickets sold, a global TV audience of 365M and a record-breaking Final later – a huge result for women’s sport and the biggest result for Heineken on its journey to inclusivity? 50% of people surveyed post-tournament by UEFA perceive Heineken as more inclusive due to its association with UEFA Women’s EURO 2022.

The LEGO Ideas platform allows fans to submit designs that are then considered to be made into a real LEGO set. One of those designs was a LEGO version of the Home Alone house from the popular 1980s movie. The product was selected for an enhanced marketing campaign, specifically to recruit a low-mid affinity LEGO family audience and drive traffic to retail. Focusing on family themes within the Home Alone movie and the global pandemic restrictions forced on families Christmas 2020, the LEGO Retail campaign centered around bringing people HOME TOGETHER this holiday season – through finding Kevin McCallister! Bringing this to life LEGO Retail commissioned research that discovered the name Kevin had dropped in popularity worldwide since the original Home Alone movie launched. To get the name trending again, LEGO hid life-size Kevin mini figures in major global cities near retail stores, as well as in an engaging AR digital game and on LEGO.com, for fans to find Kevin and get him home for Christmas. Once people found Kevin, they were directed to the competition page, where they could enter to win the LEGO set and a $1,000 LEGO voucher. The activation captured Home Alone fans’ imagination and gained over 2,500 earned media articles globally with a 12BN reach, with 38% of articles including a hyperlink to LEGO.com – driving an increase in visits of over 300%. Over 87,500 people found Kevin, with over 54,000 entering the competition. The set sold out, exceeding the sales plan by +18%.

HUGO is HUGO BOSS’ Gen Z-focused label. Launched in 2022 the rebrand was struggling to connect with Gen Z in a meaningful way. HUGO needed to relaunch, and fast. HUGO chose Coachella Festival as the vehicle to do so but the festival was returning after a two-year hiatus. Brands were scrambling to be seen and heard after missing out for a few years. Spaces on site were limited and brands needed to shout louder to be noticed. But this was an important moment for HUGO - they couldn’t afford to fail. Question: How could our complete brand relaunch cut through at Coachella? Answer: Break the format and don’t even show at the festival. Introducing… HUGO HOUSE. Capturing the spirit and energy of Coachella, but actually off-site, HUGO House was built for lifestyle storytelling and a space where Gen Z creators could create authentic brand content that inspires and entertains their peers. HUGO House was a TikTok content engine that introduced HUGO to a brand new audience. Hourly episodic content was created to keep HUGO top of mind throughout Coachella. Stories were crafted to keep HUGO’s audiences engaged and wanting to know more. HUGO House was the brand’s most extensive social-first live experience ever. HUGO brand relaunch? Completed.

A debate that has raged in comment sections: what is the dream gaming setup? LG built one to demonstrate that OLED screens can truly compete with monitors in the minds of gamers. LG OLED Unleashed unveiled the new game in all its glory, with playful nods to the features of the franchise such as ‘barn finds’ and piñatas. The campaign was built around a live event held at Dunsfold Park, better known as the filming location for Top Gear. Lucky winners of a pre-event competition attended an exclusive two-day experience which brought Forza Horizon 5 to life in an authentic way. This included an exclusive play of the game ahead of the global launch, using Xbox Series X consoles and LG OLED displays. Guests also got their chance to test drive the LG OLED Dream Gaming Setup: an immersive, 4D racing simulator housed in a stunning mirrored cube on the runway. Our audience trusts elite gamers above all else, so we pitted four streamers against each other in a high octane content finale to the Unleashed campaign. Tasked with discovering a ‘barn find’, Benny Central, Aarav, James Buckley and Vikkstar put their real-life driving skills to the test on the Dunsfold track (hitting some piñatas along the way) before battling it out on Forza Horizon 5 in the LG OLED Dream Gaming Setup. 18.8m Online Reach 1.2m Online Engagement 95% of attendees considered an LG OLED a part of their ‘dream gaming set-up’ post-event 36 Piñatas destroyed

The future of viewing is here. We were briefed to deliver a fame-driving activation for Virgin Media’s (VMs) new product ‘Stream’ that linked to their ATL launch campaign ‘Hyped’. To consolidate VM’s role as a disruptive leader in the connected entertainment industry, we were told to be innovative with the goal to generate fame, shareable content and earned media. Building on the ATL idea, we delivered the world’s first multi-sensory OOH (Out Of Home) 4D billboard experience where the ATL ‘Hyped’ mouth appears to burst from the screen. Using automated lip-syncing technology (with the help of hidden cameras) our presenter, MC Neat, was able to interact in real-time with passers-by, whilst his mouth movements were seamlessly synced, live on screen. This day-long ‘WOW’ moment at Kings Cross Square included powerful environmental disturbances, such as high-pressure velocity air cannons that triggered when “Paying your subscription is a breeze” was uttered… By going 4D, we brought together the proven traditional OOH billboard techniques and embellished them with hype-worthy elements, amplifying the ATL in a ground-breaking world first. On the day, we almost doubled our number of forecast visitors to the viewing platform and smashed our predicted number of QR code scans (taking consumers to the VM homepage) by nearly 400%. As a result, our hype activation was directly responsible for lead generation with consumers. Social reach was huge, with over 1M combined video views. Noteworthy pieces of coverage include Campaign, The Drum, Famous Campaigns, Mobile Marketing Magazine, Telecompaper, and Daily Star.

Chase are titans of banking in the United States with over 56 million digital customers and close to 100% aided brand awareness. In 2021 Chase launched a new banking app product to introduce the UK to ‘rewarding banking’. Teaming up with MediaCom, Bearded Kitten were tasked with designing and delivering a unique and innovative experiential activation that would bring to life the new bank’s product & brand positioning of ‘rewarding banking’ for customers across the UK. To support the banks launch, we rolled out a series of live activations in premium shopping centre destinations in five major cities in the lead up to Christmas. Aptly named The Chase Octagon, the central hub was an enormous, bespoke, immersive structure inspired by the Octagon-shaped Chase logo. Stepping inside, consumers got the opportunity to escape the hustle and bustle of busy Christmas shopping to enjoy a choice of three effortlessly rewarding experiences. The activation used smart-tech applications fused with never seen before mechanical innovations to create a five-minute user journey like no other! The crescendo of the experience involved the entire floor rotating 180 degrees to reveal an Octagon prize token hidden inside an iris. Mind blowing right!? The Octagon token was then used to redeem gift card rewards for each lucky participant - ranging from £5 to £1000, which was redeemable at retailers across the shopping centre. There are also some very considered experiential insights and strategic thinking behind all of this. Please read the report below to find out more!

We brought Tennis’s most iconic competitor back to the court to face his toughest opponent - himself. McEnroe vs McEnroe is the world’s first real vs virtual tennis match, pitting the sports legend against his own digital avatars from the past in front of a live audience and broadcast to those at-home across ESPN’s channels. The sports viewing experience was completely revolutionised thanks to the ambitious combination of a number of cutting-edge technologies and techniques. High-res body scanning, motion capture, past gameplay data, artificial intelligence, MetaHuman digital avatar creation and super cool robotics were all brought together to create fully accurate virtual versions of McEnroe, ready to face off against the real thing in a time-travelling tennis match like no other.

The future of event optimisation is data-driven. In-depth market research confirmed what we had long suspected, brand managers don’t love relying on blind faith when it comes to proving event success. It’s hard to sell ‘awareness’ to the accounts team, and it’s no fun trying to prove financial value with nice pictures. That’s why we created Impact – a bespoke brand intelligence platform. Using next generation data-analysis, Impact measures what consumers think about brands at the moment of truth. Impact tracks event metrics for the lifecycle of the event. It can be used to monitor up to 250 individual data collection points and it is accessed via a friendly and intuitive dashboard that puts real power in the hands of brands. Data points can include a massive number of KPIs, staffing metrics and training rotas, footfall monitoring, brand performance metrics (NPS and brand awareness etc), purchase tracking, social listening… This tool gives brand decision-makers the intel they need to ensure their events have real impact, in real time, and in the boardroom before and after. Providing business with quantified insights and data at this ‘golden’ and critical purchase decision stage is proven to drive: · Increased consumer LTV and Sales · Reduced Live Marketing costs · Building more Loyal consumers Using Impact maximises the data intelligence needed to prove the ultimate value of event programmes and guarantee growth. This is the tool our industry has been waiting for, and we couldn’t be more pleased to be its pioneer.

The future of viewing is here. We were briefed to deliver a fame-driving activation for Virgin Media’s (VMs) new product ‘Stream’ that linked to their ATL launch campaign ‘Hyped’. To consolidate VM’s role as a disruptive leader in the connected entertainment industry, we were told to be innovative with the goal to generate fame, shareable content and earned media. Building on the ATL idea, we delivered the world’s first multi-sensory OOH (Out Of Home) 4D billboard experience where the ATL ‘Hyped’ mouth appears to burst from the screen. Using automated lip-syncing technology (with the help of hidden cameras) our presenter, MC Neat, was able to interact in real-time with passers-by, whilst his mouth movements were seamlessly synced, live on screen. This day-long ‘WOW’ moment at Kings Cross Square included powerful environmental disturbances, such as high-pressure velocity air cannons that triggered when “Paying your subscription is a breeze” was uttered… By going 4D, we brought together the proven traditional OOH billboard techniques and embellished them with hype-worthy elements, amplifying the ATL in a ground-breaking world first. On the day, we almost doubled our number of forecast visitors to the viewing platform and smashed our predicted number of QR code scans (taking consumers to the VM homepage) by nearly 400%. As a result, our hype activation was directly responsible for lead generation with consumers. Social reach was huge, with over 1M combined video views. Noteworthy pieces of coverage include Campaign, The Drum, Famous Campaigns, Mobile Marketing Magazine, Telecompaper, and Daily Star.

“Seen by many, shared by even more” When the world was watching, we connected DP World to the audiences which mattered most to them, through a memorable, distinctive, multi-layered, participative, and enriching visitor experience, at the record-breaking Expo 2020, Dubai. With over 1.25 million visitors flowing through the curated 8,500m2, 6 storey interactive experience complete with an epic 14m high digital waterfall at its heart, the DP World FLOW pavilion served as a fun, immersive and engaging brand experience for public audiences, revealing the story of global trade in glorious detail across 4 floors of interactive, story-rich digital exhibits. On more than 250 occasions, across the 6 months of Expo, the pavilion transformed into a private event space for distinguished partners (incl. The Economist, The Royal Foundation of The Prince and Princess of Wales, United for Wildlife, WEF and many more), international business guests and VIP’s, graduates, trainees & staff, government delegations, heads of state and members of Royalty. As an official stop on the Expo Schools Programme, the pavilion also welcomed thousands of school and university students to explore the world of trade first-hand, through bespoke, guided pavilion tours and a one-off ‘escape rooms’ style workshop experience called FlowLab. The iconic DP World Flow Pavilion at Expo 2020 Dubai delivered on a transformational business inflection point and period of accelerated change for DP World. The programme was used as a powerful business development platform, driving reputational change, and creating business growth.

Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways, rather than via passive listening and lean-back experiences. How could we create a lean-in, active experience with a generation that wants to express themselves and be part of the conversation more than ever? Introducing Spotify Greasy Tunes. A TikTok-worthy take on a traditional greasy spoon caff with a Spotify twist. The B2C experience gave fans the chance to engage IRL with their favourite creators, from music’s rising stars and established big hitters, to the nation’s beloved podcasters and songwriters, all whilst tucking into their all-day breakfast. Music was baked into the heart of the culinary experience. Guests received their very own, unique Greasy Tunes playlist based on their choice of food for breakfast. Each menu item was linked to a music playlist and drink choices were linked to relevant podcasts, which ensured that the whole experience linked back to discovery & personalisation. 4 sold-out days 5 exclusive podcasts 9 live performances 1400+ people on the waiting list to get in 56.7M peak social impressions 1 can’t-miss youth-culture moment.

We brought Tennis’s most iconic competitor back to the court to face his toughest opponent - himself. McEnroe vs McEnroe is the world’s first real vs virtual tennis match, pitting the sports legend against his own digital avatars from the past in front of a live audience and broadcast to those at-home across ESPN’s channels. The sports viewing experience was completely revolutionised thanks to the ambitious combination of a number of cutting-edge technologies and techniques. High-res body scanning, motion capture, past gameplay data, artificial intelligence, MetaHuman digital avatar creation and super cool robotics were all brought together to create fully accurate virtual versions of McEnroe, ready to face off against the real thing in a time-travelling tennis match like no other.

To market FX originals and generate awareness about FX’s library of content now streaming on Hulu, Creative Riff and FX created the multi-city campaign SOUND FX to bring viewers into FX content and experience it in a way they never had before: through sound. SOUND FX deconstructed FX content into sound (sound design, soundtracks, foley sound effects), then reconstructed the sounds into bespoke composed soundscapes experienced within immersive and interactive sculptural art. The experience highlighted and celebrated sound – the often overlooked but incredibly impactful sense that drives viewers’ emotions while watching television. Working with some of the best immersive and interactive artists in the country, SOUND FX brought three genres of FX content to life via three different sound sculptures: "Self Reflections" by SOFTlab representing Drama in Hudson Yards Public Square & Gardens, NYC, the world's first six sided comedy harp "Tempo" by Emilie Baltz representing Comedy in Congress Plaza Garden - South, Chicago, and "To The Flame" by Vita Motus representing Horror in Grand Park, Los Angeles. Custom engineering created touch and motion responsive interactive sound triggers in Chicago and Los Angeles, and all markets featured composed soundscapes made from FX show soundtracks and the FX sound catalog. SOUND FX also allowed guests to dive deeper into the brand with an FX Identity Quiz on site for attendees to discover what kind of FX viewer they are, complete with personalized FX show recommendations available on Hulu and a curated Spotify playlist.

Samsung challenged Smyle to rethink how brands engage consumers, press and partners, and to create a sequel to the Life Unstoppable 2020 activation Smyle had created in the previous year. The ambitious Life Unstoppable: ‘House of Surprises’ was an immersive virtual experience, rooted in creating branded entertainment whilst showcasing Samsung’s ecosystem of connected devices. Launched simultaneously in 17 countries across Europe, it delivered a one-of-a-kind experience, where press, partners and consumers discovered Samsung products virtually from their own homes, in a compelling and fun narrative. Smyle blended visual media, experiential marketing and storytelling to challenge the status-quo of how product launches engage participants. We used an innovative approach to branded entertainment content, providing an engaging mini movie that participants could take control of. This was achieved by a number of crafts and innovations coming together across creative, set design, video and digital production, VFX and motion control. Life Unstoppable 2021 centred on a colourful and stylized mini-movie touring the iconic Samsung ‘House of Surprises’. It follows a family of eclectic characters on a journey through their vibrant home, demonstrating ways in which Samsung’s connected network of devices allows the family to unearth inner creativity and passion - fueling a ‘Life Unstoppable’. The experience attracted over 5,000 consumers and 4,000 consumer interactions with over 1,000 clicks to buy. “We showed how our connected products bring innovations that help customers to live a ‘Life Unstoppable’,” said Benjamin Braun, Samsung Europe’s CMO.

How do you create a car that never dies? Everything eventually has its end, whether it's the engine or the paint that makes the treasured item gleam. This is unless you create a custom curated 1:1 of a car that is to live forever in the Metaverse. Automobili Lamborghini is on the move to electrify its complete line up in 2023 and 2024. To signify this innovation era, [INVNT GROUP]™ brought in Digital Artist Krista Kim and Music Artist Steve Aioki to create the world’s first physical supercar 1:1 NFT, and auction off the last ever Aventador Coupé ever produced by the Supercar brand, before they switch from petrol to electric. The 1:1 NFT plus the last physical Aventador Coupé auction closed at $1.6M, placing the purchase price in the top 10 Lamborghinis ever sold. Krista Kim’s unique eye for digital colours and gradients worked in synergy with Steve Aoki’s electrical music talents, creating not just a supercar, but the experience of a supercar being in a Metaversal Mars sunset. As the car was projected into the digital world, incredible results followed in the realm, such as $562M impressions earned from editorial reach, and an advertising value equivalent of $5.18M. This campaign marked the end of an era of one of the world’s most traditional and established supercar brands and marked the start of a new digital beginning, with campaigns such as Lamborghini’s ongoing “The Epic Road Trip” to follow, also strategized, developed, and executed by INVNT GROUP and INVNT.ATOM.

Unfinished believes the issue of who owns and controls the data you produce by shopping, scrolling, and searching online is the defining public policy issue of the future. But if you can’t touch or feel something, how do you know it’s yours? We helped people explore the issue by working with world-renowned multimedia artist Refik Anadol to create a dramatic data visualization of New York City and project it onto a soaring 60-foot cylinder in the iconic McCourt Atrium, just off the highly trafficked High Line. Titled “Machine Hallucination,” the work was comprised of more than 100 million publicly available images of architecture, cityscapes and landscapes that were processed in over a thousand latent dimensions. Inside the structure, visitors could touch, feel and experience two futures — one where they controlled their data and one where they did not. Helping them understand the colossal importance of a world where each one of us owns and controls our data.

Dell Technologies’ flagship event Dell Technologies World 2022 returned to in-person after two years of being fully virtual. Bringing people together again required a total transformation of the conference experience—our new world demanded a new approach. Pre-pandemic tactics were obsolete; attendees would now be in-person, virtual, or both. Together with our clients, we envisioned a fresh, brand-elevating conference experience: a celebratory experience steeped in FOMO and fun; a progressive experience anchored in cutting-edge tech solutions and digital optimism; and an authentic experience that would inspire deeper connections and engage attendees in exciting new ways. • Anchored in the idea that technology drives human progress, InVision designed a celebratory festival for tech enthusiasts, featuring exclusive content, thought leadership, peer-to-peer networking and curated entertainment. • We leveraged immersive storytelling to communicate key announcements, executive perspectives, and corporate goals across the entire ecosystem, from the keynote stage and attendee Village to the expo floor and breakouts. • Signage and playful elements like branded photo ops and soaring window clings infused the experience with excitement and purpose throughout the venue. • The Village was an interactive experiential playground with live gaming at Alienware Arena, hands-on learning, pop-up activations and an interactive, attendee-responsive towering 28’ tree constructed by local artists using recycled and recyclable materials to highlight Dell Technologies’ commitment to the circular economy. In post-event surveys, DTW met or exceeded expectations by 97%, making it the most memorable and successful one yet. Attendance reached 16,300, while 9 million people worldwide participated virtually.

We were invited to deliver an event for one of the world’s leading pharmaceutical organizations, launching their first treatment for an ultra-rare disease. Our mission was to share the brand’s strategy and deliver a truly memorable, 2-day experience for both in-person and virtual attendees. An iconic event needed an iconic location, so Iceland – a country renowned for glaciers, tectonic plates, energy, heritage, and beauty – was selected as the host country. It served as the perfect physical representation of the new brand – a force of nature providing hope for patients with a power beyond anything they had ever imagined. But with cancelled site-visit flights due to sudden snowstorms, an earthquake halting AV equipment rigging within a lava tunnel, magnetic fields wreaking havoc with technical kit, power surges damaging media servers, flooding and electric shocks for the crew, there were numerous challenges to delivery. However, we embraced them. As patients struggle with unpredictability and uncertainty every day, we were able to incorporate these environmental disruptions into our event – further positioning the new brand as the positive outcome in an inspiring fashion. ‘Trailblazers’ served as the creative thread, bringing this ground-breaking product to life as a celebration of hope – offering a uniquely inspiring tie-in for each team as they set off to forge a new future for patients. Through emotive sessions, immersive patient experiences, a drone show and more, we delivered a motivating launch event.

After almost two years of virtual-only events, The Wall Street Journal hosted one of their largest hybrid events to date: the fourth annual Future of Everything Festival from May 17-19, 2022. Since the rise of virtual events, the team needed to entice attendees with reasons to leave the comforts of their homes to fill theater-style seating arrangements, engage with exciting activations and create spontaneous connections with other attendees. After our first successful hybrid Festival in 2021, the Events team was equipped with valuable insights and reinvigorated excitement to produce an action-packed 2022 program filled with newsworthy moments and hands-on experiences. It was no surprise that this year’s festival generated a high level of interest and garnered 16k+ registrants, given the caliber of the speaker roster including Jerome Powell, Diane von Furstenburg and J Balvin to name a few, the innovative experiential moments like an NFT exhibit and exclusive behind-the-scenes tours of NYC’s buzziest restaurants, and an epic closing night, featuring the critically acclaimed film, Everything Everywhere, All at Once. Attendees joined us from near and far, both in-person and virtually, to connect with other curious minds and discover what’s next – straight from the brilliant minds behind it, and before the headlines.

Ballantine’s Scotch whisky’s True Music platform aims to shine a light on issues of diversity and inclusion in music to promote meaningful, lasting change through its commitments to ensure diverse programming, fair payment for artists and safe and inclusive dancefloors. Our ambition is to be globally recognised as the leading alcohol brand to champion diversity & inclusion in music culture. In 2021, Ballantine’s and long-term partner Boiler Room continued their commitment to create a safer, more inclusive music culture through their global event series True Music Studios. These global residencies offered a series of music & community events (across 5 & 10 day programs) around the world in some of the brand’s key markets, including Spain, Kenya, South Africa, Cameroon and Colombia. Across Boiler Room x Ballantine’s True Music Studios we gave a Global stage to over 180 artists, with over 15,000 fans in attendance across the campaign. Our brand sentiment increased from 50% to 74% with fans perception of Ballantine’s significantly changing to be more ‘inclusive’ and a ‘brand I relate to’ adding to our ambition.”

The LEGO Ideas platform allows fans to submit designs that are then considered to be made into a real LEGO set. One of those designs was a LEGO version of the Home Alone house from the popular 1980s movie. The product was selected for an enhanced marketing campaign, specifically to recruit a low-mid affinity LEGO family audience and drive traffic to retail. Focusing on family themes within the Home Alone movie and the global pandemic restrictions forced on families Christmas 2020, the LEGO Retail campaign centered around bringing people HOME TOGETHER this holiday season – through finding Kevin McCallister! Bringing this to life LEGO Retail commissioned research that discovered the name Kevin had dropped in popularity worldwide since the original Home Alone movie launched. To get the name trending again, LEGO hid life-size Kevin mini figures in major global cities near retail stores, as well as in an engaging AR digital game and on LEGO.com, for fans to find Kevin and get him home for Christmas. Once people found Kevin, they were directed to the competition page, where they could enter to win the LEGO set and a $1,000 LEGO voucher. The activation captured Home Alone fans’ imagination and gained over 2,500 earned media articles globally with a 12BN reach, with 38% of articles including a hyperlink to LEGO.com – driving an increase in visits of over 300%. Over 87,500 people found Kevin, with over 54,000 entering the competition. The set sold out, exceeding the sales plan by +18%.

Connected cars have become an increasingly popular area of exploration, with manufacturers and software providers looking to streamline connectivity between various industries and consumers. J.P. Morgan is taking the connected car further with an in-car payment system that will revolutionize the future of payments. From pre-booking maintenance to contacting your insurance company to ordering coffee, the digital ecosystem will provide consumer and merchant-facing payment solutions that will drive society forward into the future. The Connected Car experience incorporated a futuristic design featuring a dynamic 3-D projection mapping show displayed on a new-generation Audi Etron, interactive AR displays, and a RFID puck table that allowed guests to experience the AR journey in real-time. With thoughtful design and next-generation technology the experience further conveyed J.P. Morgan’s commitment to providing future-focused products and services that will drive our society forward. In three months’ time, the Spiro team created an experience that immersed attendees in J.P. Morgan’s products and services. The global campaign has seen three locations in 2022 with a lineup of events scheduled for 2023. The Connected Car is becoming a must-see on the tradeshow floor, attracting a huge amount of interest from partners, suppliers, and tech influencers. Spiro is not only helping J.P. Morgan achieve their strategic goals, but also continues to help change the industry’s perception of what the J.P. Morgan brand represents.

How do you create a brand experience that truly immerses your community in the way you create the world? Polkadot is a Web 3 pioneer, creating the ecosystems on which tomorrow’s internet will work. Their vision for a more decentralised web aims to put control of security and data in the hands of the people who use it, rather than tech giants. We embraced this idea of decentralisation to create Polkadot Decoded, the next level of brand experience that empowered their global community to decide the content they wanted to see. With over 80,000 votes on over 1,000 submissions, 70% of editorial content for the experience was decided by the Polkadot community. The outcome was phenomenal. Over 2 days we hosted 4 live stages in Berlin, New York, Buenos Aires and Hangzhou with 150 speakers, 160 hours of on-stage conversation. This was backed up by 27 global live-streamed side events, watch parties and meet-ups, which connected Polkadot to a Virtual Platform Audience of + 11,356 people, + 343,000 live stream social views and over 812,000 views through their microsite. Seamlessly blending physical and digital experiences across over 100 countries and every continent, Polkadot decoded was truly global yet highly personal, embodying the spirit of the technology Polkadot has created. It continues to create noise today, setting the bar for experiences in that space and bringing the Web 3 community closer together to build their vision for a more powerful, decentralised and dynamic world.

The LIV Golf live launch event was anything but a simple brand launch. It marked the very beginning of the brand-new LIV Golf invitational pro series that would bring together 48 pro golfers in a disruptive and exciting new super-league. As a fresh, modern and loud new brand, LIV Golf needed to bring golf fans and pros along with it on the journey to making history. And that’s exactly what happened in June 2022, when the launch event and live inaugural draft (team draw) took place. Expertly devised and delivered by LIV Golf and agency WLLX, the immersive experience took guests on an emotional and exhilarating journey, from discovering the brand to seeing golfing greats form never-seen-before super-teams before their eyes. Complex technology, a fully branded venue takeover and high-stakes logistics involving VVIPs and golfing legends characterised the event. The result was a day to remember – and one that firmly established the LIV Golf brand as one to watch.

To promote FX and its fan-favorite series at San Diego Comic-Con 2022, Creative Riff and FX created #FXSDCC, a first-of-its-kind FX at SDCC experience: five shows showcased within one cohesive, thematic, and continuous experience in the 100,000 square foot Hilton Bayfront Park. Data and strategic insights identified that San Diego Comic-Con fans fear the mundane and seek escape, leading to our strategy to dare fans to be FEARLESS at our experience while subverting the mundane into something otherworldly. #FXSDCC was an extensive, walkable labyrinth that transformed and transmuted with each show world. American Horror Stories and the AHS franchise, What We Do in the Shadows, Mayans M.C., and Little Demon came to life as a horror labyrinth, a topiary sculpture garden, a motorcycle overtaken by nature, and a hellscape forest. Immersive sound design created an eerie ambiance while immersive actors plunged guests into each show world’s reality.

San Diego Comic-Con 2022 was, in many ways, the big one. It was the return to in-person Comic-Cons, with an audience that was eager to get back to a semblance of normalcy and connection, and turnout was expected to be high. With this context, ABC wanted to return to SDCC with a classic, in-world experience for one of their newest shows, a sleeper mockumentary-comedy hit called Abbott Elementary that has since swept the Emmys with justified recognition. For this event, Creative Riff designed a guided, immersive experience through the halls of Abbott Elementary, complete with drool-worthy swag, give back opportunities that benefited educators and schools across the country, a school bus lounge, performances, fan art showcases, and an unforgettable experience from the return of in-person Comic-Con.

LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due to socio-economic pressures, are not able to provide children with meaningful, safe and creative spaces to play and therefore inspire them to build change in their lives and their communities. It was time to change that. LEGO partnered with a west Harlem-based NGO called Brotherhood Sister Sol to uncover how the they could create meaningful change in the community. But rather than working with the adult figureheads behind the organisation, we tapped into the minds of the ones who benefit from play most - and use their playful creativity to build change in the community they’re a part of. 30 West Harlem kids + Thousands of LEGO bricks + their ideas = a solution to prioritising play in the community. Introducing… Fly Away Isles. New York City’s first ever playspace designed by kids. From a rocket ship, to volcanoes, to friendly snakes and beyond - the ideas that the kids of Brotherhood Sister Sol came up with, through the action of LEGO play, were turned into the colourful and vibrant play pieces that were installed in their very own community. Resulting in a delightful space that unlocked children’s imaginations and enabled learning from play.

Cannes Lion was back after a two-year hiatus but it was especially important for Pinterest to show up in the right way as it was the first time consumers and advertisers would interact with their new global brand campaign - a bold statement about what Pinterest stands for. Amplify jumped at the challenge to bring the campaign to life, despite having only a quarter of the production budget of the other big tech players on the Croisette. Cannes Lions International Festival of Creativity has become more passive, from lectures to product demos to Q&As. Pinterest and Amplify decided to break the traditional format to bring creativity (back) to Cannes. Building on Pinterest’s new global brand campaign, we created a creative oasis for Pinterest on the beach at Cannes Lions. A space for guests to rejuvenate, get inspired and get creative. A space that stood out from the cookie-cutter marquees that lined the beach. A space where people could try something new and truly experience how ‘It’s different here’. We built with our audiences at the heart of our strategy and it clearly resonated.

To celebrate Spotify’s return to the Cannes Lions Festival of Creativity in 2022, we came back in full force to create the ultimate destination on the Croisette: Spotify Beach. By day, it was the perfect hangout for festival attendees, featuring insightful panels, private agency events, DJ sets, podcast recordings, happy hours and more. By night, the space was transformed into a show-stopping 1,200 capacity live concert venue with performances from top tier talent, including DJ Pee.Wee, Kaytranada, The Black Keys, Post Malone, Dua Lipa and Kendrick Lamar. Our goal at Spotify Beach was to celebrate the future of audio and the creativity that drives connections between fans, creators and advertisers around the world. We set out to create the most exciting destination for attendees all week long, and between our inspiring panels, spectacular concerts and interactive experiences, we did just that. Thanks to our incredible team that made this vision come to life and helped us reach our goals, Spotify Beach saw 3,500 visitors throughout the week, 300+ global stories, 4.5 million media impressions, and 3.7 billion social media impressions.

Welcome to “Upliftford” - an experiment to prove that moving with ASICS could lift the mood of an entire town. And where better than the UK town shown by research to have the lowest mood nationwide? We convinced the local council to let us turn Retford in Nottinghamshire into Upliftford, transforming the town into a movement-inspiring gym. We turned lampposts into goal posts, benches into bench presses and bus stops into bus steps. In doing so, we inspired Retford residents to move with us, resulting in a tangible positive impact on the minds and mood of the whole town.

A summer-long pop-up experience in New York, Seaport Artois brought a heartbeat back to one of the hardest-hit industries in the pandemic. Grounded in its purpose of supporting restaurants, Seaport Artois created a unique consumer experience that brought people back together in real life by celebrating ‘a slice’ of NYC’s culture through food, music, art and beer. As part of Stella’s 360 integrated campaign, "Your Table is Ready”, Seaport Artois invited New Yorkers to rally behind restaurant recovery by extending outdoor dining patios for New York restaurants. Collaborating with a diverse mix of top chefs from 11 New York’s restaurants to create a unique, never-tried-before menu, featuring the chefs’ unique takes on New York's most beloved dish: the pizza. With many of these renowned chefs creating their first “slice” exclusively for Seaport Artois, the line-up included Michelin starred city favorites, up-and-coming talent, and for one night only, bringing back iconic chefs whose restaurants had been forced to close during the pandemic. Consumers were able to reserve their table through Open Table knowing all ticket sale proceeds were going directly to the partner restaurants, as well as donations to the restaurant recovery efforts through the James Beard Foundation. The event was a true celebration of all aspects of the city and the people who love it by bringing together New York artists and popular NYC brands – all set to the sounds of some of the city’s top DJs, raised above the dining area framed by the New York skyline.

Instagram is the place for businesses big and small to connect with a vibrant community of shoppers—but it’s only ever lived online. On the surface, our task was to create Instagram’s first ever IRL @shop pop-up that featured a curated selection of goods from minority owned small businesses. On a deeper level, it was to celebrate the profiling of over 1,000 small businesses since launch and show that Instagram is much more than a photo or an ad platform aimed at promoting an “Instagram Made Me Buy It” mentality but to show there are real people behind each of these products.

M&M’S was ready to make its debut in continental Europe, and the culturally diverse city of Berlin is the perfect fit for this colorful brand. Our challenge? Not just make M&M’S a home in Berlin, but to create a space that welcomes Berliners and tourists alike to feel comfortable and at home in our store. M&M’S believes in a world where everyone feels as if they belong, and as a brand, it knows fun is the most powerful way to encourage inclusivity and build connections with others. The new Berlin store brings this purpose to life, with environmental cues, visuals, graphics, and language used throughout the store to create a vibrant space that truly makes everyone feel welcomed. Walking through the doors of M&M’S Berlin, guests are encouraged to take part in the colorful fun by expressing their true selves at experiences designed to evoke joy in everyone. A true wonderland of indulgence, it is set to attract millions of excited visitors each year as a destination to make memories and connect. Together with Mars, we envisioned a customer journey that celebrated the cultural vibrancy, art, and expressive identity of Berlin. In marrying the character of the city with the color of M&M’S, we created a Kaleidoscope of culture with a lens of bold and diverse color, ensuring that everyone sees their unique reflection in our brand and creating moments of representation via retail-tainment.

Fan-favorite NFT brand Doodles has taken the web3 world by storm with a pastel universe that delights global token holders. In their plans to touch down at SXSW, they wanted to give attendees an opportunity to purchase exclusive merchandise in a fully interactive environment that reflects the Doodleverse IRL. So they teamed up with Shopify to create a first-of-its-kind, pop-up retail experience. To show how Shopify powers purchases in web3, the commerce disruptor tapped Deeplocal to design, engineer, and integrate the first-ever Doodles merch drop with token-gated interactions that are fully integrated with Shopify's point-of-sale (POS) technology.

Launched October 2021 and spanning over 7,500 square feet at Westfield London, Situ Live reinvigorates bricks-and-mortar shopping with a discovery playhouse experience inviting consumers to get hands-on with products from over 75 of the world’s best brands without the constraints of traditional retail. Situ Live trusted Bearded Kitten to deliver an experience-led store design, an ever-evolving experience, focused on a consumer journey of discovery and interaction where brands, products and store design change with time. With a budget of £1.2m Bearded Kitten were determined to create a new and exciting retail destination! Situ focuses on matching shoppers with innovations that will improve their life by using immersive storytelling and live demonstrations. Retail isn’t dying, it's just got its commercial model wrong! This new-to-market business offering for the community leads with experience and is anchored in creative and considered design. By harnessing immersive storytelling and personalised live demonstrations, shoppers are able to discover new product innovations, learn about their features through hands-on interaction and appreciate how they can enhance their own personal way of living. Thanks to a partnership with SafePrem® Solutions the venue employs several state-of-the-art technologies including ionisation to cleanse the air and electrostatic cleaning across all products and surfaces. We have moved beyond a retail space to create a 360O world. Fixtures and finishes extend from just walls and showcase areas including the floor and ceilings building an immersive environment wherever the customer places their attention.

‘House of Glass’: A fully carbon-neutral retail brand experience for to launch a certified CarbonNeutral® product For over 15 years Sky has been committed to reducing its impact on the environment through its #GoZero strategy. The strategy promises to make Sky technology products that are better for the planet, this has led to the creation of ‘Sky Glass’; the world's first certified CarbonNeutral® TV. Sky needed an integrated retail campaign that would match the product’s certified CarbonNeutral® status. The campaign needed to pioneer a blueprint that would deliver sustainable Sky retail experiences whilst maintaining high-quality production values, now and into the future. We reimagined how retail roadshow experiences are designed, deployed and measured to redefine sustainable brand experiences and the way that brand experiences impact the world around them. As a founding member of ISLA (isla.com) we piloted TRACE, an industry-specific carbon and waste measurement tool to track data across production, transport, energy and waste. Sustainability was at the core of the campaign; from design to materials and from production to touring. By removing, reducing or off-setting all emissions at every step of the journey we ensured that the brand experience would be certified Carbon Neutral at the end of the campaign, just like Sky Glass. The result? A certified CarbonNeutral® brand experience and a blueprint for all our futures.

Chase are titans of banking in the United States with over 56 million digital customers and close to 100% aided brand awareness. In 2021 Chase launched a new banking app product to introduce the UK to ‘rewarding banking’. Teaming up with MediaCom, Bearded Kitten were tasked with designing and delivering a unique and innovative experiential activation that would bring to life the new service for customers across the UK retail sector. Targeting the retail heartland of premium shopping centres (Westfield, Bullring, Cabot Circus etc..) we rolled out a national in real life campaign that culminated with a series of live activations in five major shopping centres in the run up to Christmas. Our aim was to do something truly original and to make a massive impact so the brand would stand out and capture the imagination of shoppers. Aptly named The Chase Octagon, the bespoke 12 metre structure invited consumers to escape the hustle and bustle of busy Christmas shopping to enjoy a choice of three effortlessly rewarding immersive experiences. The activation used smart-tech applications fused with never seen before mechanical innovations to create a five-minute user journey like no other. The crescendo of the experience involved the entire floor rotating 180 degrees to reveal a prize token hidden inside an opening iris! Mind blowing right? On top of that each lucky participant left with a cash gift card reward, which ranged from £5 to £1000 and was redeemable at retailers across the shopping centre.

The industry competition for broadband services is fierce, which consequently impacted the public’s perception of Virgin Media’s (VM) speed leadership. We had to create an activation that brought VM’s unrivalled broadband speed back to the forefront as part of the wider ATL campaign, ‘We’re better, connected’. Ideally, linking to VM’s latest creative featuring a girl who learnt to skateboard through the power of VM’s fast broadband. And so, the Speed Demons were born. A team of professional skateboarders were hand-picked to break the new team downhill Guinness World Record (GWR). To generate buzz, we ran a campaign on VM’s channels giving their customers a chance to be part of the record-breaking event. With the concept and customers secured, we designed an interactive track with no existing infrastructure, a Grand Prix inspired hospitality hub, sourced incredible hosts and a curated winning atmosphere. We worked with Adam&Eve DDB to coordinate drones and cameras to capture not only the GWR, but VM’s next TV creative, with an advertising break takeover during Channel 4's highlights of the Italian Grand Prix - the pressure was on! The Speed Demons set the record with a downhill speed of 52.788mph. We generated over 3,000 competition entries, over 2m video views on social media, resulting in 32 pieces of earnt editorial coverage (25 of which were regional) and over 1.6m views of the TV advert. The numbers speak for themselves. There’s no doubt about the industry leaders in speed now.

HUGO is HUGO BOSS’ Gen Z-focused label. Launched in 2022 (and separated from the older audience focussed BOSS) the rebrand was struggling to connect with Gen Z in a meaningful way. HUGO needed to innovate, and fast. HUGO decided to kickstart their integrated campaign to differentiate HUGO away from the more mature BOSS brand to drive brand notoriety in culture and social media. How could our complete brand pivot cut through in culture? Build a live experience that becomes a social content engine Introducing… HUGO HOUSE. Capturing the spirit and energy of Coachella, but actually off-site, HUGO House was built for lifestyle storytelling and a space where Gen Z creators could create authentic brand content that inspires and entertains their peers. HUGO House was an integrated content engine that introduced HUGO to a brand new audience. Daily episodic content was created to give the house a narrative. Stories were crafted to keep HUGO’s audiences engaged and wanting to know more. HUGO House was the brand’s most extensive social-first integrated live experience ever. Our content-engine approach amplified the brand experience and drove online virality Cultural Connection. Completed.

In Q1 2022 EE launched their Full Fibre broadband. With the capacity to connect up to 100 devices from one single home router with 900Mb/s speed, EE wanted to showcase the ultimate form of home connectivity positioning their new broadband as cutting-edge and genuinely different to what’s on the market. With the aim to shift brand and product association of EE Full Fibre, it was time for EE to take over the broadband scene. To demonstrate EE Full Fibre broadband can handle anything, EE activated a nationwide multi-channel campaign with a consumer experience at its core. Introducing House of Fibre: the UK’s first hyperconnected house powered by EE Full Fibre broadband. A series of regional activations, inviting consumers to experience the ultimate smart home, where 100 devices were put to the test to create a seamless connected home experience. Powered by EE Full Fibre. And to further enhance the experience, we delivered bespoke interactive masterclasses across Cooking, Gaming and Wellness, hosted by headline talent. Resulting in 3 sold-out events and some significant wins in EE’s key performance metrics:  Positive shift in key brand imagery metrics - EE is best for Full Fibre +9%pts - EE has reliable broadband +7%pts - EE is first with new ideas +7%pts - EE is different to other brands +8%pts  Outstanding brand association scores of 89%  Mass unique reach of over 10m across 3 cities  79m in social reach  78 pieces of PR coverage generating over 75m in earned reach

Following the pandemic, the UK had slipped from 2nd to 5th place on 2021 Anholt Nation Brand Index. Our objective: to reverse this trend and position the UK as a creative, innovative and diverse destination, encouraging US audiences to consider visiting, studying or doing business here. We had to make the UK relevant again and get people to See the UK differently, overcoming long established stereotypes. An earned first strategy, leveraging experiences centred in New York, would power a campaign that would travel the length and breadth of the US - inviting people to look closer at the UK and drive active consideration ‘Great Calling USA’ launched on 1st March. Fronted by high-profile UK celebrities. Iconic red phone boxes popped up across New York Inviting people to ‘Answer the call’ and win tickets to exclusive experiences that brought-to-life cultural facets of the UK from food and music to sport and innovation. At each of the exclusive experiences, content was captured and distributed via paid media. Media and Influencers delivered further reach. And a content partnership delivered longer form content to enhance engagement and support our key messages. In just five weeks, we delivered a total of 17 events, 1000 attendees, 12 influencers, 19 content films, 22 talent, £5m value-in-kind secured and placed the UK brand at the centre of the conversation amongst Americans. Exceeding all benchmarks, the campaign reached over 40m on social alone, driving significant increases in favourability as well as uplift against all drivers for consideration.

In 2021, The LEGO Group launched a new ATL campaign for Christmas that celebrated the magic and creative potential of children’s imaginations, set to a reimagined version of The Foundation’s ‘Build me up Buttercup’. The festive campaign showed how LEGO® play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them – showing how LEGO® can appeal to all children’s passions points (from vehicles, to arts & crafts, to a galaxy far, far away). “Build it up! Mix it up! Change it up! You will go far…” “The Carousel Of Creativity” was a fun and imaginative walk through experience that brought to life the LEGO® 2021 Holiday campaign for the whole family. Based in the heart of London’s busy Covent Garden, this eye-catching installation drew in large crowds throughout its five-week runtime during the exciting “build up” to Christmas.

After a tough 18 months post Covid, Unite Students, for the first time ever, invested in a national experiential campaign as part of their wider integrated marketing plan, to try and encourage students to rebook accommodation for 2022-2023. TRO were tasked with creating an engaging activation that would help achieve this objective and in-turn, drive sales and revenue. We built on Unite Students’ umbrella comms campaign – ‘Are You With Us?’ – with an event concept called ‘Power to the Pizza’, aiming to bring students together in Unite properties across the country through free pizza and bubble tea, live music and fun, collaborative activities, in turn reminding them of the many great reasons to live in a Unite property. We designed and built a number of scalable event kits in-house and toured the UK over an intense week-long period, succeeding in delivering 87 events, all brought to life via an 80-strong team of brand ambassadors recruited by TRO. From start to finish, the activity was devised and delivered in just 6 weeks. This was the biggest integrated national campaign that Unite Students had ever activated, with engagement across 96% of their locations, resulting in a monumental increase in sales and revenue. Not only did our Power to the Pizza events put smiles on students’ faces across the UK (I mean who doesn’t love free pizza?!), but it also showcased the power of experiential as part of a wider integrated campaign.

Why just watch a film… when you can step inside it? This was the thinking behind Collaborate Global’s latest ‘Earls Court Studios’ activation for Sky Cinema, held within the annual Goodwood Revival (GR) festival (16th-19th Sept-2021) in a converted aircraft hangar. Building upon previous activations for Sky Cinema and GR, we at Collaborate created a 1950’s film-inspired theatrical production that invited festival attendees to come and join the action. With actors, dancers, a live band and moving stages, this highly immersive event transcended the usual ‘sit back and enjoy the show’ message – to quite literally keep people on their toes! From a brief of humble beginnings 3 years prior for us to simply 'show cars in film by displaying them in this hanger'. We have worked with both the client and Goodwood to turn what was a simple concept into a truly immersive activation, which is now the go-to favourite for both the Goodwood team and the guests at the festival. This captivatingly immersive activation was directly linked with the overall marketing plan for Sky Cinema at Goodwood Revival. Sky needed to create an atmosphere at Earls Court that could then be contained and used at their site 'Over The Road' and for guests outside of the Festival. This brief continues to be pushed, 2022 was our best year yet and it has been truly cemented in Goodwood and Sky's event calendar - with the client signing off on 2023's concept immediately after the success of 2022.

With the launch of Magnum’s most decadent ice cream to date – the Magnum Double Gold Caramel Billionaire – we delivered a product launch that gave everyday Singaporeans an elevated brand experience that connected with both the product’s multi-layered essence and the brand purpose of staying true to pleasure – combining PR, Influencers, POS, ATL, Social, and Live Mobile Gaming to create a unique, interactive, COVID-restriction friendly, highly talked-about, shared, and successful integrated marketing campaign that transformed our audience into overnight billionaires.