OVERALL 

RESEARCH BASED 

Exclusive and free of charge, these two award categories will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

SECTORS 

Description

 This category is for any culinary experience from the past year. This can include food-related brand activations at events, event catering or a food experience or event. This can be an at-home, in-person or hybrid experience.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 For any sport related event or activation that took place in the past year. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for a B2C experience, event or experiential Campaign. The entry should demonstrate how the event or experience aligned with the brand and achieved business objectives. This can be a digital, in-person or hybrid event.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for all corporate or industry events from all business sectors. This can be a digital, in-person or hybrid event.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for a B2B experience, event or experiential campaign. The entry should demonstrate how the event or experience aligned with the brand and achieved business objectives. This can be a digital, in-person or hybrid event.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for an event that has taken place internally within an organization. Agencies who have created an event or experience for a client that happened in-house are eligible to enter. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is open to any community or not-for profit event. Remember charities and not-for-profit organizations are entitled to a 40% discount on entry prices. This can be a digital, in-person or hybrid event or activation.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

NEW FOR 2022 

Description

 In times of pivoting from in person to virtual, the platform you use has become instrumental in the success of the event. We want to reward the best platform for hosting events.

Criteria

Judges want to see how your platform is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better interactivity, better experienced etc

Entries must have been live to market at some point between August 2021 and October 2022 Entries do not have to be created within this timescale.

£350.00

Description

 This category will recognise those that have effectively used technology to stream an event live to their audience to give them a great experience

Criteria

 Judges will be looking at technology and platform used, how the stream was marketed, audience size, audience engagement and enjoyment feedback and evidence of high levels of production values.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category will recognise an event or an experience with sustainability at it's heart

Criteria

Judges will be looking at what the event/experience did in terms of sustainability, it's positive impact and its legacy.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

This category will recognise an event or an experience with social good as it's primary purpose

Criteria

 Judges will be looking at what the event/experience did in terms of social good, it's impact, it's success in meeting objectives and its legacy

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category will reward experiences with attendees of 3,000+

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

EXPERIENCE 

Description

 In this category, we are looking for the best experience that was brought to individuals in their homes.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 Here we want to recognize and reward creative and innovative thinking, where a business can demonstrate a change in model or product to enhance experiences. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is to shine a light on the production of an event and the team behind it. We want to learn about how you have gone above and beyond to create an outstanding experience for your clients and helped their vision come to life.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for any brand activation that took place at a large event. The activation should have been an enriching experience for guests and delivered on the client’s objectives. This can be a digital, in-person, or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for an experience related to a sponsorship campaign. This could be a digital, in-person, or hybrid activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 All entries to this category should be experiences or events designed to promote the launch or relaunch of a product. This can also include service-based products. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

This category is for creative use of technology to enhance an experience or event. An experience/event technology product is also eligible.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is open to any type of exciting event or experience that pushed the boundaries of technology or creativity. We want to see something that is unlike any experience that has happened before. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 This category is for any conference or exhibition that has taken place in the past year. If you have a stand or activation at a conference or exhibition you should enter it into ‘Brand Activation at a festival or large-scale event of the Year’. This category includes conferences that took place online.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.


Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 Entries to this category should be for an experiential campaign that took place in multiple locations and had a global reach. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 For any outdoor event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description

 Entries to this category should have taken place either in-store or in an alternative retail environment. This can be a digital, in-person or hybrid event or activation.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00

Description 

Entries to this category are for brand activations that formed a part of an integrated marketing campaign. The entry should demonstrate how the activation contributed to the overall success of the campaign and how it elevated the brand status through wider engagement. This can be a digital, in-person or hybrid event or activation.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and October 2022. Entries do not have to be created within this timescale.

£350.00