head of experiential

Rachel Bateman is the Head of Live Engagement for integrated marketing agency Initials. She has 14 years of experience working on live activations and delivering integrated campaigns for a wide portfolio of UK and global clients including PepsiCo, Fiat Chrysler Automobiles, Samsung, Heineken UK, Coty, Twinings and McLaren.

Rachel is committed to championing a Live Engagement offering that delivers best in class activations and strives to build on the many awards won for previous campaigns.

In 2016 Rachel was appointed to the Board of Initials in recognition of the role that she plays and the contribution she has made to the success of the agency.

"Experiential Marketing continues to be undervalued by some brands and the importance of how an idea is ultimately executed can even be unrecognised by some agencies. Therefore, it’s imperative that awards such as The Drum Experience Awards highlight excellence in this space and showcase how effective this channel can be, along with the high standards the industry expects and celebrates.

I would like to see campaigns that have pushed the boundaries of live activation. Specifically, those that demonstrate how experiential can effectively change consumer behaviour on the ground and can be amplified to justify the investment. Ultimately, I want to be excited by the entries, so much so that I’m envious not to be involved."

Judging panel

Chris Wareham

Managing Director
MASH Staffing

michelle linaker

head of national events
Pride of Britain

Joost Dop

Chief Executive Officer, EMEIA

Andy Dougan

Head of Experiential & Growth
Geometry Global

Nathan Homan

Creative Director
Rouge Events

Mariam Ahmed

Events Director

Rosa Chapman

Client Services Director

Jonathan Emmins


Victoria Archbold

managing director
Hearst Live

Damian Clarke

The Current Collective

Kyra White

Head of Brand Activation
Benefit Cosmetics

Jasper Goossen

Managing Partner
Apenkooi Events

Michael Gietzen

Group Managing Director

Ben Turner

Managing Director
Wonder London

Rachel Bateman

head of experiential

Duncan Welsh

Head of Events
Serpentine Galleries

Stacey Knight

Commercial Director
CSM Live

Sian Baker

Managing Director - Content and Production / The Producers

Jonathan Owen