Chief Executive Officer, EMEIA

Joost is the CEO for Project: Worldwide for EMEIA. Based out of their beautiful new office near Waterloo station he sets the strategic vision for the region.

His key focus is the continuous development of our existing agencies’ offering (e.g. George P. Johnson) as well as identifying exciting new agencies for future collaboration or acquisition.

Project is an independent, global network of 14 wholly-owned creative agencies, with 2,200 people in 46 offices. The network was born from experiential and formed with the intention to invest in agencies that could deliver deeper, more engaging brand stories. Whether that means producing the largest technology conferences, immersing audiences in fantastic worlds of light and color, or helping brands pave the way in the digital era, Project’s agencies make things that inspire people to participate and act on behalf of our clients’ brands

Previously, Joost was COO for TeamHSBC (the dedicated global group of WPP agencies delivering integrated marketing and creative services) and his most recent role at MEC was CEO for APAC, overseeing 22 offices in 15 market

He started his career at Unilever where he held various positions in brand and product management.

"I’m excited to be part of this panel and in judging submissions I will do/ask also what I do in my daily life when judging proposals:

  • How will this creative idea ultimately help solve our client’s marketing issues? Good creativity is good business.
  • Experiential marketing doesn’t live in isolation – how are we leveraging other manifestations of our client’s brand and/or using other relevant brand assets, in order to achieve more impact and consistency"

Judging panel

Chris Wareham

Managing Director
MASH Staffing

michelle linaker

head of national events
Pride of Britain

Joost Dop

Chief Executive Officer, EMEIA

Andy Dougan

Head of Experiential & Growth
Geometry Global

Nathan Homan

Creative Director
Rouge Events

Mariam Ahmed

Events Director

Rosa Chapman

Client Services Director

Jonathan Emmins


Victoria Archbold

managing director
Hearst Live

Damian Clarke

The Current Collective

Kyra White

Head of Brand Activation
Benefit Cosmetics

Jasper Goossen

Managing Partner
Apenkooi Events

Michael Gietzen

Group Managing Director

Ben Turner

Managing Director
Wonder London

Rachel Bateman

head of experiential

Duncan Welsh

Head of Events
Serpentine Galleries

Stacey Knight

Commercial Director
CSM Live

Sian Baker

Managing Director - Content and Production / The Producers

Jonathan Owen