Chris Wareham has worked in the experiential industry for 20 years. Beginning his career in field marketing, Chris moved to Geoff Howe in 2002 where he ran successful consumer events for Nintendo and Samsung. Chris then spent four years at TRO developing increasingly immersive events for clients that included Renault, T-Mobile, Samsung and FHM. In 2010 Chris set up an experiential department at INITIALS, delivering experiences for both established clients like Pepisco and SAB Miller and new clients including Peugeot and Samsung. In 2013 Chris became Managing Director at Mash Staffing, providing staff to deliver brand experiences in the promotional, retail and corporate event sectors.
"A successful experiential campaign is one that puts the consumer first, and this is what I’ll be looking for in judging these awards. For example, is the experience something consumers want to engage with? Is the message simple enough to ‘get’ without effort? And how does the activity fit within the context of the full consumer journey?"