The Current Collective

Damian has worked in brand experience and live communications for over 20 years now, and still feels an unbounded passion for producing strong strategic work coupled with fantastic creative to really engage with customers.

Making use of his considerable links to the Market Research business (running qualitative group discussions for many years) and his experience working with both Advertising/PR agencies and big brands directly, he founded Undercurrent in 2001.

Over the last 36 months Damian has focused on consolidation through acquisition and founding new agency propositions, and in early 2018 he founded The Current Collective which brings together agencies to create a single entity, full service, Brand Experience shop.

The new business is positioned to provide a market leading creative and strategic platform with experts from all the key elements of Brand Experience campaigns. Services within the group include, long term, strategic campaign creation and delivery, tactical and reactive stunts, full service content creation and brand ambassador support through specialist tech and retail experts.

Having worked with such diverse clients as Pandora Jewellery, Samsung, Live Nation and O2, Damian fully understands what brands need to do in order to present a tangible message to a live audience.

"As our industry matures and beds down as a main stay of the wider marketing mix, this year I’ll be looking for LOTS of innovation in the entries. I want to see fresh creative and razor sharp strategies that push boundaries and demonstrate where our industry is going. Don’t just think tech! Think about the next evolution in brand led, live communications."

Judging panel

Andy Dougan

Head of Experiential & Growth
Geometry Global

Nathan Homan

Creative Director
Rouge Events

Mariam Ahmed

Events Director

Rosa Chapman

Client Services Director

Chris Wareham

Managing Director
MASH Staffing

michelle linaker

head of national events
Pride of Britain

Joost Dop

Chief Executive Officer, EMEIA

Jonathan Emmins


Victoria Archbold

managing director
Hearst Live

Damian Clarke

The Current Collective

Kyra White

Head of Brand Activation
Benefit Cosmetics

Jasper Goossen

Managing Partner
Apenkooi Events

Michael Gietzen

Group Managing Director

Ben Turner

Managing Director
Wonder London

Rachel Bateman

head of experiential

Duncan Welsh

Head of Events
Serpentine Galleries

Stacey Knight

Commercial Director
CSM Live

Sian Baker

Managing Director - Content and Production / The Producers

Jonathan Owen