Last year The Drum UK Event Awards took a new focus. Not only will these awards once again recognise and reward those often behind the scenes within the event industry, they will now put more of a focus on the experiential element of the marketing world. Recent research highlighted that marketers are expected to increase experiential spend by up to 50% in the next 3-5 years, and increasingly companies that started off solely as event planners are transitioning into the experiential realm. This fact highlights that brands are no longer interested in running events for the sake of it but in creating experiential campaigns which truly reflect the core of the brand. This year, the awards have been renamed The Drum Experience Awards to reflect this change.
Whether you have staged a hugely successful annual event, launched a brand new one, or created a unique, never-to-be-repeated experience, this is your chance to demonstrate that you can create events that meet and exceed your objectives.
So, whether you organise or promote, create brand activations, are a venue/hotel or an industry supplier, this is your chance to prove to peers, competitors and clients that you are the best at what you do.