Head of Live Engagement and Director
INITIALS Marketing

Rachel Bateman is the Head of Live Engagement for integrated marketing agency Initials. She has 14 years of experience working on live activations and delivering integrated campaigns for a wide portfolio of UK and global clients including PepsiCo, Fiat Chrysler Automobiles, Samsung, Heineken UK, Coty, Twinings and McLaren.

Rachel is committed to championing a Live Engagement offering that delivers best in class activations and strives to build on the many awards won for previous campaigns.

In 2016 Rachel was appointed to the Board of Initials in recognition of the role that she plays and the contribution she has made to the success of the agency.


Judging panel

Andy Dougan

Head of Experiential & Growth
Geometry Global

Victoria Archbold

Director of Events and Sponsorship
Hearst Live, Hearst Magazines UK

Damian Clarke

The Current Collective

Kyra White

Head of Brand Activation
Benefit Cosmetics

Jasper Goossen

Managing Partner
Apenkooi Events

Michael Gietzen

Group Managing Director

Ben Turner

Managing Director
Wonder London

Rachel Bateman

Head of Live Engagement and Director
INITIALS Marketing