Head of Brand Activation
Benefit Cosmetics

Kyra White has been working in Marketing and Events for over 16 years currently at LVMH’s Benefit Cosmetics following 9 years with Topshop and Topman at Arcadia.  Specialising in increasing brand awareness through execution of 360 degree Marketing and Comms plans, Kyra has worked in London and New York on huge campaigns from celebrity endorsements, store launches, product launches, press and influencer events and global philanthropy projects gaining awards and accolades along the way.

“I am excited to judge the awards as each year the standards get higher and the competition tougher.  I love understanding more about the entries from the submission forms and understanding the KPI’s and how successful each entry has been.  I am looking forward to reviewing a plethora of entries from a range of industires.  I’ll be looking for those that have broken the mould, reacted to the ever changing landscape and disrupted the status quo!”

Judging panel

Andy Dougan

Head of Experiential & Growth
Geometry Global

Victoria Archbold

Director of Events and Sponsorship
Hearst Live, Hearst Magazines UK

Damian Clarke

CEO
The Current Collective

Kyra White

Head of Brand Activation
Benefit Cosmetics

Jasper Goossen

Managing Partner
Apenkooi Events

Michael Gietzen

Group Managing Director
Identity

Ben Turner

Managing Director
Wonder London

Rachel Bateman

Head of Live Engagement and Director
INITIALS Marketing